The website copy that I will write can be broken down into these parts. Keep in mind these parts all come together when I am giving your delivery since the copy will be complete once all of these guidelines are met:

Communicate Value: Clearly and succinctly communicate what the website or business is about, what value it offers, and how it can benefit the visitor.

Provide Direction: Guide visitors to key areas of the website, such as product pages, services, blog posts, or contact information, through well-crafted headlines, calls to action (CTAs), and navigation links.

Establish Brand Identity: Convey the brand's voice, personality, and positioning, helping to create a consistent and memorable brand experience.

Engage and Retain: Capture visitors' attention, engage them with compelling content, and encourage them to explore further.

Mobile Responsiveness: Ensure that the website copy is optimized for mobile devices to maintain a positive user experience across different screen sizes.