Summary

Process

FAQs

• Why is UX necessary?

  At the core of UX lies empathy. Understanding your users pain points and needs sets the stage for creating an intuitive and effective experience that translates into less usability frustration and better results.

• Will this design be fully functional once finished?

  The final deliverable is a high fidelity prototype. You will be able to interact with it and appreciate how it looks and works. In order to create the final app or website based on this design it will need to be coded first.

• How does the UX design process work?

  Focusing on the user means considering their story, emotions, and insights. To keep the focus on the user, the user-centered design process has four steps: understanding the needs, specifying the problem, designing the solution, and evaluating the product.

• How do you factor branding into your design?

  I will ask you to submit a branding guide if you or your business has one. If this is not available, I will apply relevant branding elements based on my research and understanding. Please refer to my branding gig if you require a custom logo or branding guidelines presentation.

• Why you?

  I am a Google UX certified professional, a brand specialist certified by IE Business, a graphic designer certified by CalArts and a Webflow certified Partner with several years experience working on web and ux design projects.