Brand Identity Guidelines

Juan Lahusen

Starting at

820

About this service

Summary

Designing and establishing a set of standards is vital for maintaining brand consistency.

Whether you are rebranding or need a totally new brand crafted, this service includes:

- Logo design - Colour palette - Typography - Brand guidelines

Brand guidelines are crucial for several reasons:

1. They provide guidance on when and how to use symbols, icons, and explain their significance.

2. They establish the brand's tone of voice and language.

3. They outline the dos and don'ts of the logo usage.

4. They instruct on the appropriate application of logo palette, fonts, and photos.

5. They offer a centralized location for finding brand assets.

Process

Brief > Research & Discovery > Brainstorming & Direction > Refinement > Delivery

FAQs

What do you need to get started?
I will present you with a short questionnaire in order to better understand your brand concept. This information will help shape the guidelines and the logo.
How does the process work?
In general terms, we will discuss your needs and based on those I will do research, brainstorming and ideation on possible designs. Then we will determine what concept works best and refine it to completion.

What's included

Logo Design
Hand-crafted, meaningful and refined professional logo for your business.
Colour Palette
A selection of colours handpicked to represent the brand.
Typography
An introduction to the typography used to represent the brand.
Guidelines
Includes the application and use-cases of the logo, typography and brand colours + mockups and do's and don'ts when using the assets.

Duration

2 weeks

Skills and tools

Brand Designer

Brand Strategist

Affinity Designer

Affinity Photo

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