Brand Identity Guidelines by Juan LahusenBrand Identity Guidelines by Juan Lahusen
Brand Identity GuidelinesJuan Lahusen
Cover image for Brand Identity Guidelines
Designing and establishing a set of standards is vital for maintaining brand consistency.
Whether you are rebranding or need a totally new brand crafted, this service includes:
- Logo design - Colour palette - Typography - Brand guidelines
Brand guidelines are crucial for several reasons:
1. They provide guidance on when and how to use symbols, icons, and explain their significance.
2. They establish the brand's tone of voice and language.
3. They outline the dos and don'ts of the logo usage.
4. They instruct on the appropriate application of logo palette, fonts, and photos.
5. They offer a centralized location for finding brand assets.

What's included

Logo Design
Hand-crafted, meaningful and refined professional logo for your business.
Colour Palette
A selection of colours handpicked to represent the brand.
Typography
An introduction to the typography used to represent the brand.
Guidelines
Includes the application and use-cases of the logo, typography and brand colours + mockups and do's and don'ts when using the assets.
FAQs
I will present you with a short questionnaire in order to better understand your brand concept. This information will help shape the guidelines and the logo.
In general terms, we will discuss your needs and based on those I will do research, brainstorming and ideation on possible designs. Then we will determine what concept works best and refine it to completion.
Starting at$950
Duration4 weeks
Tags
Affinity Designer
Affinity Photo
Brand Design
Brand Strategist
Service provided by
Juan Lahusen Portugal
Brand Identity GuidelinesJuan Lahusen
Starting at$950
Duration4 weeks
Tags
Affinity Designer
Affinity Photo
Brand Design
Brand Strategist
Cover image for Brand Identity Guidelines
Designing and establishing a set of standards is vital for maintaining brand consistency.
Whether you are rebranding or need a totally new brand crafted, this service includes:
- Logo design - Colour palette - Typography - Brand guidelines
Brand guidelines are crucial for several reasons:
1. They provide guidance on when and how to use symbols, icons, and explain their significance.
2. They establish the brand's tone of voice and language.
3. They outline the dos and don'ts of the logo usage.
4. They instruct on the appropriate application of logo palette, fonts, and photos.
5. They offer a centralized location for finding brand assets.

What's included

Logo Design
Hand-crafted, meaningful and refined professional logo for your business.
Colour Palette
A selection of colours handpicked to represent the brand.
Typography
An introduction to the typography used to represent the brand.
Guidelines
Includes the application and use-cases of the logo, typography and brand colours + mockups and do's and don'ts when using the assets.
FAQs
I will present you with a short questionnaire in order to better understand your brand concept. This information will help shape the guidelines and the logo.
In general terms, we will discuss your needs and based on those I will do research, brainstorming and ideation on possible designs. Then we will determine what concept works best and refine it to completion.
$950