Who this is for • Founders shipping a new product (MVP just live, or 30 days out) • Startups raising soon who need a credible launch story • Teams building the product, but with no marketing function yet • Solo founders who don't want to disappear into silence on launch day • Founders who want one team owning positioning, copy, ads, and social end-to-end

Pre-launch (Month 1) — Foundation • Positioning and messaging your team can hold to • Audience and competitor research compiled into one place • Launch copy for site, app store, and ad creative • Tracking and analytics live (GA4, Meta CAPI, GTM, attribution) • Ad accounts set up and warmed for launch (Meta, Google, LinkedIn) • Social media handles, profiles, and brand presence built from scratch • Waitlist or beta capture set up • A founder content plan with the first batch of posts ready

Launch (Month 2) — Execution • A launch day playbook with everyone in their lane • A coordinated content drop across owned channels • Paid launch campaigns running on Meta, Google, and LinkedIn where relevant • Social media content produced and published on schedule • Community and DM management during launch week • A PR list with outreach to relevant tier-2 press and newsletters • Real-time tracking and reactive optimization

Post-launch (Month 3) — Growth and handoff • Performance review and attribution analysis • Funnel and conversion rate optimization • Ad creative iteration based on early data • Continued social content (12 to 16 posts) • Founder's LinkedIn presence built up • Handoff documentation so your team can continue without us • Optional: transition into an ongoing growth retainer

Discovery and audit (week 1)

Positioning, copy, and tracking foundation (weeks 2 to 4)

Pre-launch warming and asset production (weeks 4 to 6)

Launch execution (weeks 6 to 8)

Post-launch optimization and handoff (weeks 9 to 12)

Tools and platforms Figma, Notion, GA4, Google Tag Manager, Stape (server-side tracking), Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, Buffer, Later, Mailchimp, ConvertKit, Webflow, Framer, HubSpot, Mixpanel, PostHog

Timeline 3 months total, billed monthly. Most launches benefit from starting 4 to 6 weeks before the product ship date, but we can also start at launch if you're already live.

What we get about launching a startup • You've shipped products before that nobody noticed because the launch wasn't planned. • You've watched competitors with worse products win because they had a marketing function and you didn't. • You don't want a "go-to-market doc" that sits in a Notion page no one opens. • You don't want to hire three different freelancers for positioning, ads, and content who don't talk to each other. • You're scared launch day will come, and there'll be no tracking, no ads running, no social activity, just silence. • You don't want a strategy you can't execute. You want a team that builds AND runs it. • You want someone who'll be honest when a launch isn't ready, not just keep billing you.