What's included

• Brand Strategy Document

  The project kicks off with our discovery and strategy calls where we dive deep into things like your goals, you core values, target audience, and more. Then, I take these insights and expand further into a strategy guide which not only helps us to understand how to solve your problems in the form of design, but also gives you clarity on exactly who your brand is and how to market it in an effective way.

• Moodboard / Visual Direction Presentation

  During this stage we start to brainstorm strategic solutions for your brand. This is a collaborative stage in which I'll create 1-2 design directions that are presented to you in a presentation, along with typography options and color palettes so that we can nail down your design direction.

• Brand Identity Presentation

  After receiving your approval for the visual direction, I will design your final brand identity that will be presented to you in a detailed presentation including the rationale and strategy behind the design choices. *Includes 2 rounds of revisions*

• Full Branding Suite Package

  After we've reached an approved design, I'll wrap up your brand visuals in a full branding suite package. This folder will include: - Logo Variations (Primary, Secondary, Symbol Mark) in JPG, PNG, and SVG - Color Palette - Typography System - Brand Patterns or Illustrations if applicable

• Brand Guidelines Document

  Lastly, I will provide you with a brand guideline book which will serve as documentation for your brand identity and how to apply it correctly. This will cover everything from the brand positioning to practical do's and don'ts for your brand assets. Following this guide will ensure you maintain a consistent brand presence across all touch-points.