What's included

• Brand Strategy

  - Discovery and research: business goals, target audience, competitors - Brand positioning and messaging - Brand values, tone, and personality Deliverables: - Brand strategy document - Brand positioning and messaging guide

• Visual Identity

  - Logo design (primary and variations) - Color palette, typography, and iconography - Visual elements and patterns Deliverables: - Final logo files (AI, SVG, PNG, JPG) - Complete color and typography guide - Brand asset library

• Brand Collateral

  - Business cards, stationery, and templates - Social media graphics and profile visuals - Marketing materials (brochures, presentations, etc.) Deliverables: - Editable templates (Figma, Illustrator, Canva) - Ready-to-use marketing assets - Consistent visual system across all touchpoints

• Guidelines & Handover

  - Brand usage guidelines to ensure consistency - Instructions for logo placement, colors, typography - Recommendations for future applications Deliverables: - Brand book / guidelines PDF - Handover package with all files and templates - Optional ongoing support or consultation