Ready to Scale Brand Kit

Pro

Carina Cunha

Starting at

1,000

/mo

About this service

Summary

A scalable brand pack for businesses ready to launch with impact. The final project outcome includes:

A logo design across multiple formats ready for social, digital and physical brand touchpoints, with colours, typography and optional brand elements added.

A PDF brand guideline that can be upgraded to become a documentation hub hosted in Notion for future onboarding of design projects down the track.

Additional implementation opportunities, such as a ready to implement website, a brand kit on Canva, and social media templates.

This can be completed within one to five months*, based on project scope, added deliverables, and timelines.

*Note: This is a suggested timeline which will be confirmed upon initial discussion. Let me know if this is a priority task for you!

FAQs

What should I let you know before after the project start?
The best project outcomes are when there is a clear vision from you. Any detail required that might help me better understand the goal of your brand, and what you envision! Please share with me via message what your brand/idea is about, any inspiration, such as imagery, design style of other logos, and symbols that you may want to see in the logo. During the project kick-off I will ask you about these anyways, but better to get it in advance so I have time to prepare!

What's included

1x Main logotype (with ~6 variations)
A main logotype based on the final chosen direction, delivered in PNG and SVG formats for scalability. It will also include monochrome white and black, alongside alternate colour versions depending on the scope.
1x Short-form logotype (with ~6 variations)
A short-form logotype based on the final chosen direction, delivered in PNG and SVG formats for scalability. It can be used for profile images, favicons and any small pixel media. It will also include monochrome white and black, alongside alternate colour versions depending on the scope.
1x Long-form logotype (with ~6 variations)
A long-form logotype based on the final chosen direction, delivered in PNG and SVG formats for scalability. These are for horizontal formats where main logotypes need to be stretched out, such as newsletter banners. It will also include monochrome white and black, alongside alternate colour versions depending on the scope.
1x Branding guideline
A PDF document of logo, typography and colour implementation guidelines, including how it should be preserved/added onto social media or web content and colour dos and don'ts.
Set of brand elements (optional)
Additional brand elements provided in SVG and PNG formats, based on the final brand direction. This can include button elements, accent graphics, background elements, photos, gradients, etc.
Documentation of brand and files into Notion (optional)
A workspace on Notion where brand files can be accessed (linked to a Drive folder) alongside implementation guidelines for future employees or contractors to better onboard and understand the current brand design and how to implement it across websites, social media and stationery/merch.
Implementation of brand kit into Canva (optional)
I transfer the brand kit, including colours, logos (in a folder by type), fonts and additional elements in your Canva workspace so you don't have to.
Implementation of branding into social media templates (optional)
A set of editable Canva templates detailing 6-9 categories of social media posts, defined by client strategy and goals, with colour and format variations depending on scope and chosen brand direction.
Implementation of branding into ready-to-insert websites (optional)
A developed, fully functioning website prototype ready to be transferred in Squarespace, Wix and Framer - developed via Figma or Framer.