What's included

• 1:1 Discovery Call + Questionnaire

  The 1:1 Discovery Call and Questionnaire deliverable involves a personalized meeting between the client and the creative team. This interactive session aims to gather detailed information about the client's preferences, goals, and vision for their brand. The accompanying questionnaire serves as a comprehensive tool to delve deeper into specific aspects of the brand, ensuring a thorough understanding of the client's needs.

• Moodboard + Creative Direction

  The Moodboard + Creative Direction deliverable encapsulates the visual and conceptual essence of the brand. A curated collection of images, colors, and textures is presented in the moodboard, providing a tangible reference point for the overall aesthetic. The creative direction outlines the strategic approach to translating these visual elements into a cohesive brand identity, setting the tone for subsequent design work.

• Logo Suite (Primary, Secondary, Submark)

  The Logo Suite deliverable encompasses the creation of a set of logos to represent the brand. The primary logo is the main identifier, the secondary logo offers alternative design variations for different use cases, and the submark is a simplified, iconic version. This suite ensures versatility and adaptability across various platforms while maintaining a consistent brand image.

• Custom Brand Pattern

  The Custom Brand Pattern deliverable involves the design of a unique and distinctive pattern that reflects the brand's identity. This pattern is crafted to be visually appealing and align with the overall aesthetic established in the moodboard. It can be applied to various brand collateral, providing a cohesive and recognizable visual element.

• Colour Palette

  The Colour Palette deliverable defines a carefully selected set of colors that will be used consistently across all brand materials. This includes primary and secondary colors, ensuring a harmonious and visually appealing representation of the brand. The color palette contributes to brand recognition and reinforces the overall design aesthetic.

• Typography Suite

  The Typography Suite deliverable involves the selection of fonts and typography styles that complement the brand's personality and visual identity. This includes choices for headline fonts, body text fonts, and any additional styles necessary for maintaining a cohesive and professional look across all brand communications.

• Brand Guidelines

  The Brand Guidelines deliverable is a comprehensive document outlining the rules and specifications for the consistent application of the brand across various mediums. It covers logo usage, color codes, typography guidelines, and any other elements crucial for maintaining a unified brand image. These guidelines serve as a reference for internal and external stakeholders to ensure brand coherence and integrity.