Sometimes you don’t need to do more marketing. You need to understand what’s working, what isn’t, and where your biggest opportunities are.

My Digital Marketing Audit is a comprehensive review of your current online presence and marketing efforts. I’ll look at your website, SEO, social media, email marketing, paid advertising, content, messaging, analytics, and customer journey to identify gaps, missed opportunities, and areas that could be performing better.

With 10+ years of experience across digital marketing, I look at your marketing as a whole rather than auditing each channel in isolation. The goal is to understand how everything works together and whether it’s actually supporting your business objectives.

You won’t receive an automated report filled with scores, warnings, and marketing jargon. I’ll personally review your marketing and give you clear, practical recommendations prioritized by what matters most.

You’ll walk away knowing what’s working, what needs attention, and where to focus next.

Business + Marketing Discovery Before I start the audit, I’ll learn about your business, audience, offers, goals, current marketing activities, challenges, and priorities. This gives me the context I need to evaluate your marketing properly rather than applying generic best practices.

Website + Conversion Review I’ll review your website from a marketing and customer perspective, including:

Messaging + positioning

Navigation + user experience

Calls-to-action

Lead generation

Conversion opportunities

Customer journey

Mobile experience

Content structure

Trust + credibility signals

SEO Review I’ll assess your current organic search presence and identify opportunities related to:

On-page SEO

Search visibility

Keyword targeting

Content

Website structure

Internal linking

Titles + metadata

Existing blog content

Organic growth opportunities

This is a high-level SEO review as part of your overall marketing audit. If you need a comprehensive technical SEO audit, keyword strategy, and SEO roadmap, my dedicated SEO Audit + Strategy service is the better fit.

Social Media Review I’ll evaluate your active social channels and look at areas such as:

Profile optimization

Brand consistency

Content strategy

Content mix

Messaging

Posting consistency

Engagement

Calls-to-action

Audience alignment

Opportunities for growth

Email Marketing Review If you’re using email marketing, I’ll review your current approach, including:

Campaign strategy

Email frequency

Messaging + copy

Calls-to-action

Audience segmentation

Lead nurturing

Existing automations

Engagement opportunities

Customer retention opportunities

Paid Advertising Review If you’re currently running Meta or Google Ads, I’ll review your advertising at a strategic level, including:

Campaign objectives

Targeting

Messaging

Creative

Offers

Calls-to-action

Landing page experience

Available performance data

Opportunities for improvement

Content + Messaging Review I’ll look at how your business communicates across channels to identify inconsistencies, unclear messaging, content gaps, and opportunities to strengthen your positioning.

Competitor Review I’ll review key competitors to understand how they’re positioning and marketing themselves online, where they may be outperforming you, and where opportunities exist for your business to differentiate itself.

Customer Journey + Marketing Funnel Review I’ll look at how someone moves from discovering your business to becoming a lead or customer.

This helps uncover places where your marketing may be disconnected, confusing, or losing potential customers along the way.

Analytics + Performance Review Where data is available, I’ll review relevant analytics and performance metrics to better understand what’s happening behind the scenes and support my recommendations with actual data.

Growth Opportunities Throughout the audit, I’ll identify opportunities to improve visibility, engagement, lead generation, conversions, retention, and overall marketing effectiveness.

You’ll receive a comprehensive Digital Marketing Audit + Recommendations Report covering the marketing channels relevant to your business.

Your report will include:

Current marketing strengths

Key weaknesses + gaps

Website + conversion findings

SEO findings

Social media findings

Email marketing findings, where applicable

Paid media findings, where applicable

Content + messaging findings

Competitor insights

Customer journey observations

Missed marketing opportunities

Quick wins

High-priority improvements

Longer-term opportunities

Clear, prioritized next steps

Recommendations will be organized by priority so you’re not left with a massive list of things to fix and no idea where to start.

You’ll also receive a 60-minute audit walkthrough where I’ll take you through my findings, explain my recommendations, answer your questions, and help you understand what should happen next.

This includes:

Full digital marketing audit

Website + conversion review

SEO review

Social media review

Email marketing review, where applicable

Paid advertising review, where applicable

Content + messaging review

Competitor review

Customer journey review

Analytics review, where available

Growth opportunity identification

Prioritized recommendations

Comprehensive audit report

60-minute strategy walkthrough

Dedicated Slack communication throughout the project

If your business has multiple websites, brands, locations, or an unusually large marketing ecosystem, I’ll confirm any additional scope before we begin.

You’ll complete a discovery questionnaire covering your business, audience, goals, offers, current marketing, challenges, and what you’d most like to improve.

We’ll also have a kickoff call so I understand the bigger picture before I start reviewing your marketing.

You’ll provide access to the platforms relevant to your audit.

Depending on your setup, this might include Google Analytics, Google Search Console, Meta Ads, Google Ads, social media analytics, and your email marketing platform.

Don’t have all of those? No problem. I’ll work with what’s available.

I’ll dig into your website and active marketing channels individually, then look at how everything works together.

I’m not just checking whether you’re following marketing best practices. I’m looking at whether your marketing makes sense for your business, your audience, and your goals.

I’ll identify what’s already working well, what may be holding you back, where you’re potentially wasting time or budget, and where I see opportunities for improvement.

Not every issue deserves your immediate attention.

I’ll organize my recommendations into quick wins, high-priority improvements, and longer-term opportunities so you have a realistic idea of what to tackle first.

Once your audit is complete, we’ll have a 60-minute call where I’ll walk you through the findings and recommendations.

You’ll have the opportunity to ask questions, get clarification, and leave with a clear understanding of your next steps.

This service is a great fit if:

You’re doing marketing but aren’t sure what’s actually working

Your traffic, leads, sales, or engagement have plateaued

Your marketing feels scattered or inconsistent

You’re investing money into marketing without enough clarity around the return

You want an experienced outside perspective

You’ve been handling marketing internally and aren’t sure what you’re missing

You have multiple marketing channels that don’t feel connected

You’re considering increasing your marketing budget and want to identify problems first

You know your marketing could be stronger but aren’t sure where to start

It’s also a great option if you don’t need someone to manage your marketing for you but want an experienced marketer to take a fresh look at what you’re doing and tell you where your biggest opportunities are.