What's included

• Brand Strategy

  I'll start with a discussion meeting with you, in which we'll identify your brand goals, purpose, values, brand tone, target audience, customer personas, competitors analysis.

• Brand Naming

  Upto 10 shortlisted options with conflict checks done including SEO ease & domain availability

• Creative direction moodboards

  A choice of which design or visual direction I'll go forward in, by picking a moodboard style. This sets the stage for the further design process.

• Brand Identity

  Colors, typography, logomark, wordmark, favicon, patterns/illustrations [if needed]

• Brand Stationery & Collaterals

  Business card & thank you cards, notebook/stationery, apparel/merchandise, flyers, banners, signage [to be discussed]

• Brand Guidelines & Offboarding Call

  A document and an offboarding call with clear instructions and explanation on how to continue the design forward in social media posts, packaging, and website, displaying the style of imagery to be used, font system, colors, etc.