Brand Strategy, Brand Identity & Logo Design

Kareena Bathija

(0)

Starting at

600

About this service

Summary

I create brand strategies and brand identities which are results-driven and customer-centric. My process focuses on developing a brand which remains uniquely identifiable, memorable and timeless. My ideation starts and ends with the audience likes, wants and needs, making my outcomes ready to generate results.

When you hire me, we'll work in a streamlined process, starting with a discussion meeting on a Zoom call, identifying the business goals and target audience. It's hard to go wrong with the final result when you get to make changes and approve each step of the process. I work on both small as well as large scale projects, so if you see something you like, just hit me up.

What's included

Brand Strategy
I'll start with a discussion meeting with you, in which we'll identify your brand goals, purpose, values, brand tone, target audience, customer personas, competitors analysis.
Brand Naming
Upto 10 shortlisted options with conflict checks done including SEO ease & domain availability
Creative direction moodboards
A choice of which design or visual direction I'll go forward in, by picking a moodboard style. This sets the stage for the further design process.
Brand Identity
Colors, typography, logomark, wordmark, favicon, patterns/illustrations [if needed]
Brand Stationery & Collaterals
Business card & thank you cards, notebook/stationery, apparel/merchandise, flyers, banners, signage [to be discussed]
Brand Guidelines & Offboarding Call
A document and an offboarding call with clear instructions and explanation on how to continue the design forward in social media posts, packaging, and website, displaying the style of imagery to be used, font system, colors, etc.

Example projects