A strong brand is more than a logo. It is a clear point of view, a visual language and a system that helps your business communicate consistently wherever people meet it.

I create strategic brand identities for startups, lifestyle brands and businesses ready to move beyond improvised visuals. We define what the brand stands for, who it is for and how it should show up, then turn that thinking into a practical identity system.

You are launching a new business or product.

Your current identity feels inconsistent or dated.

Your logo exists, but the brand has no real system around it.

You need to look credible before launching a website or campaign.

Your business has evolved and the visual identity has not caught up.

You want a brand your team, developer or collaborators can use confidently.

Kick-off call and brand questionnaire, audience and competitor review, category and visual landscape research, brand positioning, core brand attributes, creative brief and visual direction.

Primary logo, secondary or alternate logo, submark or icon, responsive logo variations, black, white and colour versions.

Primary and secondary colour palette, HEX, RGB and CMYK values, colour balance and usage guidance, plus Pantone references when relevant for physical production.

Primary and secondary typefaces, font files and licensing guidance, hierarchy recommendations, type-scale guidance and practical examples of use.

Pattern, texture or graphic device, iconography direction, photography and art direction guidance, image treatment principles, social media profile image and selected launch or campaign visual.

Brand guidelines with clear usage rules, compact brand book, logo misuse examples, colour and typography references, organised final asset library, digital and print-ready files and one-hour handover call.

We start with a kick-off call and questionnaire. I learn about your business, audience, ambition, competitors and the feeling you want the brand to create.

The research is translated into a strategic foundation and creative brief. This gives us a clear reason behind the visual decisions before design begins.

I develop two distinct creative directions. Each one includes a different visual point of view, not just a random variation of the same logo.

You select one direction. I then develop it into a complete identity system, including the logo family, colour, typography and supporting visual language.

After you select a creative direction, we develop the full identity system and complete one structured revision phase. This allows us to review the work as a whole, collect focused feedback and make the final refinements before delivery.

You receive the brand guidelines, brand book, final files and a handover call. The goal is for you to know exactly what each asset is for and how to use it.

You leave with a logo system that works across different sizes and contexts, a colour system ready for digital and print, typography that gives the brand a consistent voice, supporting elements that make the identity recognisable, guidelines your team can actually follow and files organised for developers, printers and collaborators.

This service covers one brand identity for one business or product. Naming, full copywriting, packaging design, website design, social media design pack, illustration and advanced motion design are not included by default, but can be added as separate work.