Full-Spectrum Brand Design - From Strategy to Implementation
Carlos Yabar
5
Starting at
$
7,500
About this service
Summary
What's included
Consultation Call
A 30-minute call to discuss your business goals, why you're investing in branding, and your long-term vision. This helps me understand how I can create a visual identity that resonates and grows with your brand.
Research
I'll dig into your business, its market position, competitors, and trends. By understanding your vision and goals, I can identify challenges and opportunities to build a strong foundation for your brand's identity. If applicable, I'll also perform a light audit of your existing branding to determine what’s working and what could be improved.
Strategy
Before designing, I outline several directions based on research findings. We'll discuss how the brand identity elements should work together and grow over time, ensuring alignment with your vision and goals.
Design
I'll deliver three logo concepts, each presented with mockups demonstrating how the visual identity applies to real-world scenarios. These might include sample advertisements, uniforms, corporate stationery, or other materials relevant to your business. The package includes three rounds of revisions to refine the designs. Additional deliverables include a personalized color palette, typography and brand icon.
Final Deliverables
You'll receive the final logo in multiple formats (PDF, EPS, SVG, AI, PNG, and JPG), ready for any use case. A comprehensive Brand Guidelines document will outline how to implement and maintain the visual identity consistently across all channels. This includes a live walkthrough to ensure you and your team can use the assets effectively. Additionally, you'll receive multiple collateral pieces aligned with the visual identity, such as: business cards, letterheads, and social media templates.
Implementation
All assets are designed for easy roll-out. I'm available to guide you post-project with any design implementation, future elements, or recommendations for specialists if needed.
Example projects
Recommendations
(5.0)
Client • Jan 8, 2025
Recommended
I had the privilege of working with Carlos for nearly a decade, during which he excelled as a design team lead and a talented graphic designer. His expertise is unmatched, and his leadership inspires those around him. Beyond his skills, Carlos stands out for his kindness, empathy, and unwavering reliability. He approaches every task with precision and dedication, setting a high standard for all. Any team would be fortunate to have him.
Client • Nov 18, 2024
Recommended
Carlos is the full package as a brand leader and designer. I had the good fortune to work with him for 6 years on the Digital Summit conference series, where his creative vision, brand leadership, and all-star design skills were foundational to the growth of the conferences. He has a gift for turning abstract ideas into beautiful, innovative designs that sparkle. He’s a generous collaborator and a leader who brings out the best in his team. I’d recommend him in a heartbeat.
Client • Nov 13, 2024
Recommended
Carlos was our first full-time team member in a 15-year journey from startup to successful exit, embodying loyalty, dedication, and trustworthiness. Carlos is an extremely talented designer—with proven exceptional design work and brand ideation across a variety of mediums speaking for itself. Carlos's professionalism and abilities make him an invaluable asset to any organization or project. I wholeheartedly recommend him to any team seeking a talented designer and truly inspiring team member.
Client • Nov 13, 2024
Recommended
Carlos epitomizes what it means to be a good teammate. I've hired hundreds of individuals and have never worked with anyone as loyal and team-oriented as Carlos. Team success matters to Carlos in a way that is rare in today's business climate. Additional workload, late nights, project creep and limited internal resources were never an obstacle to getting the job done. Over 15 years, I didn't hear Carlos complain once despite his workload growing 10x. I would hire Carlos in a second...
Client • Nov 12, 2024
Recommended
I highly recommend Carlos! He is a skilled and creative designer with extensive experience in print, digital and branding. He is highly responsive and communicative and has a strong attention to detail. He is professional, collaborative and a joy to work with.
Duration
6 weeks
Skills and tools
Work with me