• Homepage & Landing Pages — messaging, hierarchy, CTAs and first impression
• Product Pages — product information, images, pricing, trust signals and purchase flow
• Navigation & Product Discovery — menus, collections, search and filtering
• Cart & Checkout Journey — friction points, clarity and potential drop-off areas
• Mobile UX — usability, layout, CTAs and shopping experience on mobile
• Trust & Credibility — reviews, guarantees, shipping/returns and reassurance elements
• Conversion Funnel — key customer journey and potential conversion bottlenecks
• UX & Behavioral Insights — identifying areas where users may hesitate, get confused or leave