Comprehensive: Full Brand & Visual IdentityEsra Karakaş
A brand crafted with purpose, clarity, and strategy. I work to understand who you are, who you serve, and how you want to be perceived, then build a visual identity that connects those pieces with intention. The result is a cohesive brand experience that reflects your values, resonates deeply with your audience, and supports your long-term goals.
Process
Discovery
After your deposit, I'll send a comprehensive questionnaire covering your business, values, audience, and vision for the brand. This is where the real groundwork happens.
Creative Direction
Based on your answers, I put together two moodboards, each exploring a different direction for your visual identity. You pick the one that resonates most, and that becomes our foundation.
Exploring & Refining
I develop the full identity system internally, iterating until every piece (logo, color, type, supporting elements) works together as one cohesive whole.
Presentation
You'll receive a full, polished presentation of your identity in real-world context, so you can see exactly how it'll show up across your brand.
Review & Delivery
After your feedback and final approval, I finalize everything, and once final payment is made, all files and your brand guidelines are delivered.
What's included
Creative Direction
Two distinct moodboards, each proposing a different visual direction for your brand, you choose the one that feels most aligned to move forward with.
Logo Suite
Primary logo, secondary logo, submark & favicon.
Color Palette
A custom palette that expresses your identity and stays consistent across platforms.
Typography System
A full type hierarchy selected to represent your brand at every level.
Brand Pattern / Supporting Elements
Custom patterns, icons, or textures that extend your visual language.
Logo Application
Realistic mockups showing your identity in real-world use (packaging, signage, digital)
Brand Guidelines
A comprehensive PDF documenting how to use every brand element correctly.
Source Files
Ai, EPS, SVG, PNG, and any additional formats needed.
Post-Launch Support
A short window of support after delivery for any final tweaks.
Timeline: 4 weeks
FAQs
Esra's other services
Starting at$1,800
Duration4 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Figma
Brand Designer
Graphic Designer
Service provided by
Esra Karakaş İstanbul, Turkey
- 5
- Followers
Comprehensive: Full Brand & Visual IdentityEsra Karakaş
Starting at$1,800
Duration4 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Figma
Brand Designer
Graphic Designer
A brand crafted with purpose, clarity, and strategy. I work to understand who you are, who you serve, and how you want to be perceived, then build a visual identity that connects those pieces with intention. The result is a cohesive brand experience that reflects your values, resonates deeply with your audience, and supports your long-term goals.
Process
Discovery
After your deposit, I'll send a comprehensive questionnaire covering your business, values, audience, and vision for the brand. This is where the real groundwork happens.
Creative Direction
Based on your answers, I put together two moodboards, each exploring a different direction for your visual identity. You pick the one that resonates most, and that becomes our foundation.
Exploring & Refining
I develop the full identity system internally, iterating until every piece (logo, color, type, supporting elements) works together as one cohesive whole.
Presentation
You'll receive a full, polished presentation of your identity in real-world context, so you can see exactly how it'll show up across your brand.
Review & Delivery
After your feedback and final approval, I finalize everything, and once final payment is made, all files and your brand guidelines are delivered.
What's included
Creative Direction
Two distinct moodboards, each proposing a different visual direction for your brand, you choose the one that feels most aligned to move forward with.
Logo Suite
Primary logo, secondary logo, submark & favicon.
Color Palette
A custom palette that expresses your identity and stays consistent across platforms.
Typography System
A full type hierarchy selected to represent your brand at every level.
Brand Pattern / Supporting Elements
Custom patterns, icons, or textures that extend your visual language.
Logo Application
Realistic mockups showing your identity in real-world use (packaging, signage, digital)
Brand Guidelines
A comprehensive PDF documenting how to use every brand element correctly.
Source Files
Ai, EPS, SVG, PNG, and any additional formats needed.
Post-Launch Support
A short window of support after delivery for any final tweaks.
Timeline: 4 weeks
FAQs
Esra's other services
$1,800