A clean, focused starting point for brands that need a strong visual foundation without the full build-out. Perfect if you're just getting started, refreshing an outdated look, or need something solid to launch with.

Discovery — Once you commit and a deposit is made, I'll send over a short questionnaire to understand your business, audience, and initial direction. This gives me everything I need to start.

Exploring & Refining — I sketch out a range of directions internally, then narrow in on two strongest concept and refine them into something polished and presentable.

Presentation — You'll receive a clean, professional presentation showing both logo concepts in context, so you can see exactly how each one holds up in real use.

Review & Delivery — Once you approve the design and final payment is made, all source files are sent over via download link. What's included

Logo & Icon Mark A custom logo paired with a standalone icon or monogram, giving you a flexible identity that works just as well on its own as it does with your full brand name.

Core Color Palette A tight, intentional set of brand colors built for versatility, so your palette holds up consistently across every application.

Font Pairing A primary and secondary typeface selected to work together, striking the right balance of personality and readability across digital and print.

Brand in Context 1–2 realistic mockups showing your new identity applied in a real setting, so you can see how it actually comes to life.

Quick-Reference Style Sheet A concise document covering your logo usage, colors, and type. Everything you need to apply your brand consistently from day one.

Timeline: 2 weeks