What's included

• Product Research

  - Product research to understand user personas and the competitive landscape. - Demand of a product by looking at traction in the space and uniqueness of a product by creating a business canvas - Understanding moat of a product and build strategy keeping the vision in mind

• Product Owner

  - Own the product sprints and follow SDLC practices to overview development - Write concise Product requirement documents to bring transparency between stakeholders and effective cross-functional communication

• Product User Journey

  - Define user journeys and use the framework to iterate faster - Create Wireframes for product flow validation - Conduct user interviews to understand user behavior

• Product Analytics

  - Use of analytics tools to monitor user impressions, create user funnels and drop-off funnels - A/B testing of features to interpret user engagement

• Growth Marketing

  - Carrying out organic and inorganic campaigns to build a user funnel - Paid campaigns on google, Linkedin, Twitter, Instagram, etc. - Making sure right practices for SEO and ASO