Brand Identity

Isabel Miranda

(0)

Starting at

1,875

About this service

Summary

At its essence, brand identity is the unique personality your business projects to the world. It's not just about logos and visuals but creating a distinct character that stands out and connects with people. Think of it as the foundation for how your business is perceived, building trust, recognition, and making you memorable in a crowded market. In simpler terms, it's the face and personality of your brand that leaves a lasting impression

My focus is on creating a brand identity that not only conveys your unique story but also magnetically attracts your target audience.

As your committed partner, I'm with you every step of the way, ready to guide and explain, ensuring your brand journey is as remarkable as your vision.

Process

Week 1: Strategy

Brand Questionnaire

First Meeting 45 mins Preliminary discussion of the client's vision, goals, and challenges.

I conduct a market analysis and identify exactly how to position your brand to succeed. Next, I craft your creative direction based on this strategy

Scheduled deliverables

Project proposal no.1

Project contact

Project invoice no.1

Week 2: Design

I create two fully-fledged brand concepts for you to choose from, with mock-ups to help you visualize the vibe coming to life.

Strategy Presentation

30-minute virtual meeting for discussion and feedback.

Presentation of key insights, strategic positioning, and initial ideas.

Scheduled deliverables

Project proposal no.2

Project invoice no.2

Week 3: Revisions

You’ll send us your feedback from brand concepts and we’ll make two rounds of revisions

Send the revision through email

Week 4: Production

30-minute virtual meeting

Presentation of the finalized design.

Client sign-off on the approved brand strategy & design elements.

We’ll produce your final files and deliver assets

Scheduled deliverables

Project invoice no. 3

Project final files & designs

What's included

Client Portal:
• Your personalized hub in Notion, guiding you through the branding journey effortlessly. • Gain insight and influence each step of the way, ensuring your brand reflects your vision. • Easily share feedback and ideas, shaping the brand of your dreams together. • Access all deliverables and easy-to-follow guides for practical application.
Discovery and Strategy Recap:
•A simplified summary of our journey, highlighting key insights and strategies. • Your roadmap to transforming your brand's identity.
Strategy and Creative Direction Questionnaire:
• Share your vision and preferences, helping us understand your unique brand needs. • Your input guides our creative process, ensuring your brand is true to your vision.
Creative Direction and Moodboards:
• Explore two design concepts tailored to your brand's personality. • Visual moodboards bring your brand's identity to life, helping you envision the possibilities.
Logo Design:
• Receive a custom Logo Suite, crafted to resonate with your audience. • Flexible logo options for various uses, ensuring your brand is consistent across platforms. • Final logo files in formats ready for use, making it easy to showcase your brand.
Color Palette:
• Discover a vibrant color palette that embodies your brand's essence. • Clear guidance on primary and secondary colors, making it simple to apply your brand colors.
Typography:
• Explore easy-to-use font options for print and digital use. • Select from two font concepts, ensuring your brand's message is clear and consistent. • Pairing suggestions provided for accessible font choices.
Brand Style Guide:
• Unveil your Brand Board, a visual representation of your brand's identity. • An easy-to-follow style guide ensures consistency in how your brand is presented.
* Bonus Social Media Kit:
• Elevate your social media presence with custom profile and cover images.