Brand Strategy by Isabel Miranda

Brand Strategy

Isabel Miranda

Starting at

1,875

About this service

Summary

Brand strategy isn't just a service; it's my expertise. Beyond logos and taglines, I fuse market insights and creative prowess to meticulously define your brand's purpose, values, and market stance. It transcends the mere visual—creating a unique identity that not only resonates but powerfully connects with your audience.

Our strategic roadmap masterfully guides design, messaging, and customer experience, ensuring your brand stands out authentically in a crowded market. Here, I empower businesses to build a formidable, enduring, and authentic brand, crafting connections that go beyond the ordinary in the competitive landscape.

A well-executed branding strategy is the cornerstone for recognition, loyalty, and standing out in today's competitive landscape. As your committed partner, I'm with you every step of the way, ready to guide and explain, ensuring your brand journey is as remarkable as your vision.

What's included

Brand Audit:
• Thorough evaluation of current brand positioning. • Comprehensive competitor analysis and market trends.
Mission & Vision:
• Detailed development or refinement
Core Values:
• Identification and definition.
Positioning & Messaging:
• Advanced positioning strategy and core message development.
Competitor Research:
• In-depth analysis of competitors and market landscape.
Brand Attributes & Voice:
• Definition of brand characteristics and tone of voice.
Target Profiles:
• Extensive demographic and psychographic analysis. • Persona creation.
Customer Journey:
• Mapping the customer journey for improved brand experience.
Brand Goal Alignment:
• Aligning brand strategy with business goals.
* Bonus Content Strategy
• Initial guidance on content creation and distribution.