Brand Strategy

Isabel Miranda

(0)

Starting at

1,875

About this service

Summary

Brand strategy isn't just a service; it's my expertise. Beyond logos and taglines, I fuse market insights and creative prowess to meticulously define your brand's purpose, values, and market stance. It transcends the mere visual—creating a unique identity that not only resonates but powerfully connects with your audience.

Our strategic roadmap masterfully guides design, messaging, and customer experience, ensuring your brand stands out authentically in a crowded market. Here, I empower businesses to build a formidable, enduring, and authentic brand, crafting connections that go beyond the ordinary in the competitive landscape.

A well-executed branding strategy is the cornerstone for recognition, loyalty, and standing out in today's competitive landscape. As your committed partner, I'm with you every step of the way, ready to guide and explain, ensuring your brand journey is as remarkable as your vision.

Process

Week 1: Strategy

Brand Questionnaire

First Meeting 45 mins Preliminary discussion of the client's vision, goals, and challenges.

I conduct a market analysis and identify exactly how to position your brand to succeed. Next, I craft your creative direction based on this strategy

Scheduled deliverables

Project proposal no.1

Project contact

Project invoice no.1

Week 2: Design

I create two fully-fledged brand concepts for you to choose from, with mock-ups to help you visualize the vibe coming to life.

Strategy Presentation

30-minute virtual meeting for discussion and feedback.

Presentation of key insights, strategic positioning, and initial ideas.

Scheduled deliverables

Project proposal no.2

Project invoice no.2

Week 3: Revisions

You’ll send us your feedback from brand concepts and we’ll make two rounds of revisions

Send the revision through email

Week 4: Production

30-minute virtual meeting

Presentation of the finalized design.

Client sign-off on the approved brand strategy & design elements.

We’ll produce your final files and deliver assets

Scheduled deliverables

Project invoice no. 3

Project final files & designs

What's included

Brand Audit:
• Thorough evaluation of current brand positioning. • Comprehensive competitor analysis and market trends.
Mission & Vision:
• Detailed development or refinement
Core Values:
• Identification and definition.
Positioning & Messaging:
• Advanced positioning strategy and core message development.
Competitor Research:
• In-depth analysis of competitors and market landscape.
Brand Attributes & Voice:
• Definition of brand characteristics and tone of voice.
Target Profiles:
• Extensive demographic and psychographic analysis. • Persona creation.
Customer Journey:
• Mapping the customer journey for improved brand experience.
Brand Goal Alignment:
• Aligning brand strategy with business goals.
* Bonus Content Strategy
• Initial guidance on content creation and distribution.