What's included

• Brand Audit:

  • Thorough evaluation of current brand positioning. • Comprehensive competitor analysis and market trends.

• Mission & Vision:

  • Detailed development or refinement

• Core Values:

  • Identification and definition.

• Positioning & Messaging:

  • Advanced positioning strategy and core message development.

• Competitor Research:

  • In-depth analysis of competitors and market landscape.

• Brand Attributes & Voice:

  • Definition of brand characteristics and tone of voice.

• Target Profiles:

  • Extensive demographic and psychographic analysis. • Persona creation.

• Customer Journey:

  • Mapping the customer journey for improved brand experience.

• Brand Goal Alignment:

  • Aligning brand strategy with business goals.

• * Bonus Content Strategy

  • Initial guidance on content creation and distribution.