Summary

FAQs

• What is included in this service?

  A structured brand audit covering positioning, visual identity, website, content, and key brand touchpoints. You’ll receive a Brand Direction PDF outlining gaps, inconsistencies, opportunities, and clear recommendations.

• Is design execution included?

  No. This service is focused on strategic brand direction and clarity. Design execution, identity work, or assets are not included and can be scoped separately if needed.

• Who is this service best for?

  Established brands or growing teams that need clarity, alignment, or an external perspective before investing in redesign, campaigns, or new assets.

• What do I receive at the end?

  A concise Brand Direction document that can be used as a roadmap for internal teams, future design work, or external agencies.

• Can this replace a full rebrand?

  No. This is not a rebrand. It’s a strategic foundation that helps determine whether a rebrand is needed and how it should be approached.

• Will you redesign anything during the audit?

  No redesigns are produced. Visual references or directional examples may be included to clarify recommendations, but no final assets are created.

• Can this lead into a larger project?

  Yes. Many clients use this audit as a starting point for visual identity or art direction work, but there is no obligation to continue.

• What makes this different from general brand consulting?

  This audit looks at the brand as a system - strategy, visuals, and real-world touchpoints and translates findings into clear, practical direction rather than abstract theory.