Brand Direction & AuditEkaterina Gushchina
Most established brands don’t need another brand strategy document, they need clarity on what’s working, what’s broken, and what to fix next.
This service is a comprehensive brand audit and direction reset for brands that already operate across multiple touchpoints: website, social media, ads, email, campaigns, packaging, or digital products.
I review your brand as a system: visuals, messaging, positioning, performance, and consistency, and translate insights into clear, actionable direction your team can actually use.
This is not a rebrand. It’s strategic clarity before investing further time, budget, or design.
What's included
Brand Positioning & Messaging Review
A structured review of your brand positioning, values, tone of voice, and messaging across key touchpoints to identify misalignment, gaps, and unclear communication.
Visual Identity & Asset Audit
An in-depth audit of your visual identity across website, social media, campaigns, ads, and other brand assets to assess consistency, hierarchy, and effectiveness.
Website & Digital Presence Review
A focused evaluation of your website and digital touchpoints, looking at structure, visual flow, clarity, and alignment with your brand positioning.
Marketing & Performance Perspective
A strategic review of available marketing data, reports, or insights to understand how branding and visuals impact performance
Competitor & Category Context
An analysis of your competitive landscape and category standards from a visual and positioning perspective.
Gaps, Inconsistencies & Opportunities
Actionable recommendations outlining how your brand should evolve visually and strategically.
Brand Direction & Audit PDF
A structured, easy-to-use PDF compiling all findings, insights, and recommendations into one clear roadmap.
FAQs
Ekaterina's other services
Starting at$1,800
Duration2 weeks
Service provided by
Ekaterina Gushchina proİstanbul, Turkey
- $10k+
- Earned
- 4
- Paid projects
- 14
- Followers
Brand Direction & AuditEkaterina Gushchina
Most established brands don’t need another brand strategy document, they need clarity on what’s working, what’s broken, and what to fix next.
This service is a comprehensive brand audit and direction reset for brands that already operate across multiple touchpoints: website, social media, ads, email, campaigns, packaging, or digital products.
I review your brand as a system: visuals, messaging, positioning, performance, and consistency, and translate insights into clear, actionable direction your team can actually use.
This is not a rebrand. It’s strategic clarity before investing further time, budget, or design.
What's included
Brand Positioning & Messaging Review
A structured review of your brand positioning, values, tone of voice, and messaging across key touchpoints to identify misalignment, gaps, and unclear communication.
Visual Identity & Asset Audit
An in-depth audit of your visual identity across website, social media, campaigns, ads, and other brand assets to assess consistency, hierarchy, and effectiveness.
Website & Digital Presence Review
A focused evaluation of your website and digital touchpoints, looking at structure, visual flow, clarity, and alignment with your brand positioning.
Marketing & Performance Perspective
A strategic review of available marketing data, reports, or insights to understand how branding and visuals impact performance
Competitor & Category Context
An analysis of your competitive landscape and category standards from a visual and positioning perspective.
Gaps, Inconsistencies & Opportunities
Actionable recommendations outlining how your brand should evolve visually and strategically.
Brand Direction & Audit PDF
A structured, easy-to-use PDF compiling all findings, insights, and recommendations into one clear roadmap.
FAQs
Ekaterina's other services
$1,800