Social Media Management (Basic)

Matthew Jalac

(0)

Starting at

1,250

About this service

Summary

The Basic Social Media Management Package offers numerous benefits to help enhance your brand’s online presence. By maintaining a consistent and engaging social media presence, I will help you connect with your audience and build lasting relationships. This package increases your brand visibility through tailored content that resonates with your target market, while also fostering community engagement by actively responding to followers and encouraging participation. Additionally, the monthly analytics report provides valuable insights into your social media performance, allowing you to make informed decisions for future strategies. Overall, this package serves as a solid foundation for establishing a robust online identity, driving engagement, and positioning your brand for growth in the digital landscape.

Process

My Process for Social Media Management

I follow a structured and transparent process to ensure your social media management is effective and tailored to your specific needs. Here’s how I work with you from start to finish:

1. Initial Consultation

The process begins with a personalized consultation to discuss your business goals, target audience, and brand voice. I’ll take the time to understand your unique needs, challenges, and objectives to create a tailored strategy that aligns with your vision.

2. Audience Research

Following the consultation, I conduct thorough audience research to identify and analyze your target market. This includes understanding their interests, behaviors, and preferred content types, which informs the content strategy and ensures we engage your audience effectively.

3. Content Strategy Development

I will develop a comprehensive content strategy that outlines a monthly content calendar. This calendar includes the posting schedule, types of content to be created (e.g., images, videos, articles), and important dates or events relevant to your industry. This strategic planning ensures consistency and relevance in our messaging.

4. Content Creation

Next, I dive into content creation. I design visually appealing graphics and write engaging captions that capture your brand’s essence. All content will be customized to reflect your brand voice and resonate with your audience. This includes creating a mix of engaging text posts, eye-catching graphics, and relevant images that highlight your products or services and encourage audience interaction.

5. Client Review and Approval

Before anything goes live, I present the content calendar and created posts for your review. This collaborative step allows you to provide feedback and request any adjustments, ensuring that the final content aligns perfectly with your expectations.

6. Scheduling and Posting

Once the content is approved, I use social media management tools to schedule the posts for optimal times based on audience activity. This automation helps maintain a consistent online presence without requiring daily manual effort.

7. Daily Monitoring and Engagement

After posting, I actively monitor your social media accounts on a daily basis. I respond promptly to comments, messages, and mentions, fostering a two-way dialogue with your audience. This engagement is crucial for building community and loyalty around your brand.

8. Monthly Analytics Reporting

At the end of each month, I prepare a comprehensive Monthly Analytics Report that provides insights into your social media performance. This report includes metrics such as follower growth, engagement rates, and top-performing content, allowing us to assess the effectiveness of our strategy.

9. Monthly Strategy Call

To review the analytics report, I schedule a Monthly Strategy Call with you. During this call, we’ll discuss key performance metrics, identify challenges, set goals for the upcoming month, and make any necessary adjustments to the strategy based on our findings.

10. Continuous Improvement

The process doesn’t stop after the monthly review. I remain committed to continuous improvement, adapting our strategies as needed based on performance data and market trends. This ensures that your social media presence remains dynamic and aligned with your business goals.

What's included

Content Creation & Posting
In this package, I will create and post 8-10 pieces of tailored content per month across selected social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn. The content will consist of engaging text posts, eye-catching graphics, relevant images, and videos, as well as links to industry-related articles. Every piece of content will be customized to reflect your brand voice and messaging, ensuring that your online presence aligns with your business identity. My content creation process begins with a client consultation to understand your goals and target audience, followed by audience research to identify their interests and preferences. I will develop a monthly content calendar that outlines the posting schedule and key dates, utilizing design tools to create visually appealing graphics and write compelling captions. After your review and approval of the content, I will schedule posts for optimal times and actively monitor engagement, responding to comments and messages as they arise.
Basic Engagement
Daily engagement is a cornerstone of my Basic Package, where I actively monitor your social media accounts to respond to comments, messages, and mentions promptly. My goal is to provide timely responses within 24 hours, demonstrating to your audience that their input is valued. I will engage with your audience by liking and commenting on their posts, especially those that mention or tag your brand. Additionally, I will organize community-building activities, such as interactive polls, questions, and occasional contests or giveaways, to encourage participation and enhance follower engagement. By fostering these relationships, I aim to create a loyal community around your brand.
Monthly Analytics Report
At the end of each month, I will deliver a comprehensive Monthly Analytics Report that provides a detailed overview of your social media performance. This report will include an executive summary highlighting key metrics, such as total follower growth, engagement rates, likes, comments, and shares. I will analyze your audience demographics to give you insights into their age, gender, and location. This report may also include optional competitor analysis, allowing you to compare your social media performance against key competitors in your industry. Based on the data collected, I will provide actionable recommendations for optimizing your content and engagement strategies moving forward.
Platform Management
My platform management service includes the setup and optimization of your business profiles on selected social media platforms. I will ensure that all necessary fields are accurately filled out, including profile and cover images, business name, bio, and contact information. Consistency in branding across all platforms is essential, so I will maintain a cohesive brand identity that reflects your visual style and messaging. I will also implement SEO optimization techniques by using relevant keywords in your bios and post descriptions to enhance searchability. To streamline my efforts, I will develop a monthly content calendar that outlines the posting schedule and regularly monitor each platform for comments, messages, and mentions to ensure no engagement opportunities are missed.
Monthly Strategy Call
Included in this package is a Monthly Strategy Call, which I will schedule at a consistent time each month, typically at the end of the month or the beginning of the following month. During this call, I will review the Monthly Analytics Report, discussing key performance metrics such as follower growth, engagement rates, and the effectiveness of top-performing content. This is also an opportunity to identify any challenges and areas for improvement, encouraging open communication to gather your insights and feedback. Together, we will set specific, measurable goals for the upcoming month and discuss content themes or campaigns to focus on. Additionally, I will identify any necessary adjustments to your social media strategy based on the analytics, and conclude the call by summarizing key takeaways and action items for both parties.

Duration

4 weeks

Skills and tools

Social Media Manager

Social Media Marketer

Social Media Strategist