What's included

• Branding

  - Brand strategy definition, including target audience, personas, competitive analysis, and market positioning. - Visual identity system, including logo variations and a cohesive color palette. - Usage guidelines to ensure consistent application across all brand touchpoints. - Typography system with font hierarchy and usage rules. - Custom brand iconography or illustrations (if applicable). - Imagery style and photography guidelines, including direction on type of imagery (people, lifestyle, abstract), filters, lighting, mood, and composition. - Brand guidelines / brand book detailing visual and verbal identity, spacing, sizing, placement, and usage. - Brand voice and tone documentation to ensure consistency across written communications.

• Website

  - Web strategy document outlining goals, target audience, and key user journeys. - Site map and navigation architecture for intuitive user experience. - Content strategy focused on messaging, structure, and tone. - Wireframes showing structural layout and content hierarchy. - UI design with complete component library, color and typography systems. - Interactive prototype simulating full user flows and behavior. - Fully functional, responsive website including deployment, basic SEO setup, and tracking tools. - Accessibility compliance based on WCAG standards (e.g., color contrast, keyboard navigation, Alt text). - User manual or video walkthrough for future updates and content management. - Quality assurance testing to ensure functionality, responsiveness, and cross-browser compatibility.