Logo conceptualization and design.
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About this service
Summary
Your logo would be strong visual interpretation of what your business stands for that stands the test of time. I also bring high-level visual design balancing requirements for function and form.
Process
It all starts with conversations with the client with me working to understand what the brand stands for and the different touch points for the logo.
Next, I'll come up with an artistic interpretation of the brand inspired by my conversations with the client. This is the concept statement that'll guide the creation of the logo. I'll share this and consider any feedback the client might have.
Once we've agreed on the concept statement, I'll proceed to sketch logo idea(s) in line with the concept statement within an agreed timeline.
Once we settle on an idea, I'll go ahead to create a digital version of it and show mockups of how they can be used on the major business touch points.
Once the client is satisfied, I'll share the logo assets in the required format.
What's included
Concept Note
A document describing a direction for the brand and the artistic direction for the logo. We'll also discuss the different file formats you might need.
Sketches
A rough showcase of idea(s) inspired by the brand and art direction.
High Fidelity Logo
A final render of the logo idea we agree on.
Mockups
A collection of images showcasing the logo in use generally determined by your customer touch points.
Logo files
The logo in different file formats. Generally, you'll get the logo in jpeg, png, svg and eps.
Example projects
Skills and tools
Brand Strategist
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma