Brand Creation and Essential Kit

Chelsea Stewart

(0)

Starting at

12,000

About this service

Summary

A collaborative and iterative way of developing and crafting an impactful brand system.

Process

Discovery Phase: Meet with the client to understand their brand vision, target audience, and key messaging. Gather inspiration and research competitors to identify opportunities for differentiation.

Concept Development: Brainstorm and sketch ideas for the logo, color palette, and typography. Create multiple design concepts and present them to the client for feedback.

Refinement Stage: Incorporate client feedback and refine selected design concepts. Develop variations of the logo, finalize the color palette, and select appropriate typography.

Finalization: Prepare the brand guidelines document outlining proper usage of brand elements and specifications for logo, color, and typography. Compile all assets into a cohesive brand kit.

Handoff: Deliver the completed brand kit, including logo files, color palette swatches, typography specifications, and brand guidelines document, to the client for implementation across their marketing materials and platforms.

What's included

Brand Creation & Essential
Logo: The central visual representation of the brand. Color Palette: A selection of colors that reflect the brand's identity. Typography: A set of fonts chosen to convey the brand's tone and personality consistently across various materials. Brand Guidelines | Essentials Only: A document outlining how the brand elements should be used and applied, including core rules for logo usage, color combinations, typography usage, and examples of application. Brand Assets: Additional visual elements that support the brand's identity, such as patterns, icons, imagery styles, and graphic elements, designed to enhance brand recognition and consistency across different platforms and mediums. All will be conducted within 3 rounds of feedback. Additional rounds will come with additional fees. *If you'd like a more detailed brand kit or brand assets, we can attache an addendum to the contract to support those areas of need.

Duration

4 weeks

Skills and tools

Brand Designer

Brand Strategist

Logo Designer