Press Releases

pro

Karen Bodkin

5

(1)

Starting at

$

250

About this service

Summary

My press release writing service involves a comprehensive process designed to effectively communicate your message to the media and the public. This begins with a thorough understanding of your objectives, the nature of the announcement, and your target audience.
I will then conduct any necessary research to fully grasp the context of the news event, product, or service you wish to promote. This ensures that the press release is accurate, relevant, and compelling.
The drafting process involves crafting a headline that grabs attention, an engaging lead that concisely summarizes the news, and subsequent paragraphs that provide further details. I will also include relevant quotes from key personnel, as well as a boilerplate with information about your company.
I am committed to adhering to the standard press release format that journalists expect, while also injecting a level of creativity and storytelling to make your news stand out.
Proofreading and editing are integral parts of my service to ensure that the final press release is free of errors and polished to the highest standard.
If desired, I can also provide guidance on potential media outlets that would be most suitable for distributing your press release, helping to ensure that it reaches the right audience.
Finally, I believe that client satisfaction is paramount, so I offer a round of revisions to fine-tune the press release based on your feedback. The final deliverable will be provided in your preferred format, ready for distribution.
Through this service, my aim is not just to write a press release, but to create a powerful communication tool that helps achieve your PR objectives.

What's included

  • Press Release

    Upon completion of the project, the client will receive: 1. A professionally written press release, tailored to the client's target audience and specifications. 2. Comprehensive proofreading and editing to ensure flawless content. 3. Upon request, a list of suggested media outlets for distribution. 4. If needed, a round of revisions based on the client's feedback to ensure complete satisfaction. 5. Final press release in the client's desired format (e.g., Word document, Google Doc, PDF).

  • Media Pitch Draft

    Clients will also receive a custom media pitch draft to accompany the press release. This pitch is designed to help secure media coverage by providing journalists with a compelling reason to cover the story.

  • Distribution Strategy Overview

    Clients can expect a brief distribution strategy overview, outlining best practices for reaching target media and maximizing press release impact. This guide will include tips on timing, audience targeting, and suggested distribution channels.

Example projects

Project Sample: Press Releases

Recommendations

(5.0)

Recommended

As an RN, writer and AI specialist, Karen Bodkin was a real find for my office! She has worked with several teams, mostly involving developing appropriate prompts for a variety of content-related tasks, but also doing project management, research and editorial work. Karen has a great attitude (very positive and “can do”) … strong writing skills … patience … excellent organizational skills ... and the ability to flex up/down as needed. She was reliable and consistent. Heartily recommend!

Duration

1 week

Skills and tools

Marketing Strategist
Writer
Social Media Marketer
Discord
Google Drive
Slack

Industries

B2B
B2C
SaaS

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