What's included

• Paid Social Strategy Document

  A detailed plan outlining the strategic approach, target audience profiles, chosen platforms, budgeting, and projected outcomes.

• Creative Asset Brief

  A brief for customized ad creatives tailored for different platforms and campaign goals.

• Performance Reports

  Comprehensive reports detailing campaign results, insights from testing, and recommendations for future campaigns.

• Audience Insights Report

  Analysis of audience engagement and behavior, providing deeper understanding of the target demographics.

• Budget and Spend Analysis

  Detailed breakdowns of budget allocation and spend efficiency, including ROI calculations.

• Optimization Roadmap

  An ongoing plan for future campaign improvements based on collected data and performance analysis.

• Paid Social Audit

  A Paid Social Audit Deliverable is a comprehensive report that evaluates the effectiveness of existing paid social media campaigns, identifies areas for improvement, and provides actionable recommendations to enhance performance. Here's a structured outline for a Paid Social Audit Deliverable: 1. Executive Summary: Overview of audit objectives and methodology. Key findings and immediate recommendations for quick wins. 2. Campaign Overview: Detailed review of all current paid social campaigns across platforms (Facebook, Instagram, LinkedIn, etc.). Assessment of campaign goals, targeting strategies, budgets, and overall alignment with marketing objectives. 3. Audience and Targeting Analysis: Examination of audience segmentation and targeting settings. Effectiveness of custom and lookalike audiences. Recommendations for enhanced targeting to improve ad relevance and reach. 4. Creative and Ad Content Review: Analysis of ad creatives, formats, and copy used in campaigns. Performance evaluation of each creative type (videos, images, carousels, etc.) in terms of engagement and conversion rates. Suggestions for creative improvements and testing strategies. 5. Budget and Bidding Strategies: Review of budget allocation across campaigns and platforms. Analysis of bidding strategies and their effectiveness in meeting campaign goals. Recommendations for budget reallocation and bid adjustments to optimize spend. 6. Performance Metrics and KPIs: Detailed analysis of key performance indicators such as CPM, CPC, CTR, CPA, and ROAS. Comparison with industry benchmarks and best practices. Insights into campaign performance trends and potential areas for optimization. 7. Conversion Tracking and Attribution: Assessment of conversion tracking setups and attribution models. Identification of gaps in tracking and recommendations for improvement to ensure accurate measurement of campaign effectiveness. 8. Platform Utilization Review: Evaluation of the use of platform-specific features and tools (e.g., Facebook Pixel, Instagram Shopping). Recommendations for leveraging additional platform capabilities to enhance campaign performance. 9. Compliance and Best Practices Check: Verification of adherence to platform guidelines and compliance regulations. Review of best practices for paid social advertising and alignment of current campaigns with these practices. 10. Competitive Analysis: Overview of competitor activities and performance in similar campaigns. Identification of competitive advantages and areas where the client can differentiate. 11. Action Plan and Recommendations: Prioritized list of actionable steps to address identified issues and capitalize on opportunities. Short-term and long-term strategies for continuous improvement of paid social efforts.