What's included

• Paid Search Strategy Plan

  A detailed document outlining the planned approach, objectives, and tactics for the paid search campaigns.

• Keyword and Ad Copy Portfolios

  A collection of researched keywords and tested ad copy, ready for deployment.

• Performance Dashboards

  Customized dashboards providing real-time insights into campaign performance.

• Monthly Performance Reports

  Detailed monthly reports analyzing campaign effectiveness, KPI achievements, and areas for improvement.

• Landing Page Recommendations Report

  A report containing actionable recommendations for landing page optimizations to boost conversions.

• Ongoing Optimization Plan

  A dynamic plan for continuous refinement of the paid search campaigns based on the latest data and performance metrics.

• Paid Search Audit

  1. Executive Summary: Overview of the audit goals. Brief summary of key findings and recommendations. 2. Account Structure Analysis: Evaluation of the current campaign structure. Assessment of ad groups and keyword organization. Recommendations for structural adjustments to improve manageability and performance. 3. Keyword Analysis: Analysis of current keyword portfolio including match types, search volumes, and performance metrics (CPC, CTR, conversion rate). Identification of non-performing keywords that are wasting budget. Recommendations for new, high-potential keywords to test. 4. Ad Copy Review: Review of current ad copies across all campaigns. Performance analysis of existing ads (click-through rates and conversion rates). Suggestions for A/B testing new ad copies to improve engagement and conversion. 5. Bidding Strategy Assessment: Review of current bidding strategies. Comparison with industry best practices and benchmarks. Tactical recommendations for bid adjustments and automation features to enhance ROI. 6. Budget Utilization Review: Analysis of budget allocation across campaigns. Insights into overspending or underspending patterns. Strategic recommendations for reallocation of budget to maximize impact. 7. Landing Page Effectiveness: Review of landing pages linked from PPC ads. Analysis of landing page conversion rates and user engagement metrics. Recommendations for landing page optimizations to improve conversions. 8. Quality Score Review: Assessment of quality scores for keywords and ads. Explanation of factors affecting quality scores within the account. Actionable steps to improve quality scores for enhanced ad performance and reduced costs. 9. Geographic and Demographic Targeting Analysis: Review of current geo-targeting settings. Analysis of performance data by region and demographic. Recommendations for more effective targeting based on audience performance. 10. Device Performance Analysis: Breakdown of campaign performance across different devices (desktop, mobile, tablet). Recommendations for device-specific adjustments in bids or strategy. 11. Competitive Landscape Overview: Summary of competitive presence in the PPC landscape. Insights into competitors’ strategies and estimated spend. Strategic recommendations to counteract competitive pressures. 12. Compliance and Best Practices Check: Review of compliance with PPC platform policies and guidelines. Verification of adherence to industry best practices. Suggestions for improvements to ensure compliance and optimize performance. 13. Action Plan and Timeline: Detailed action plan outlining the steps to implement audit recommendations. Proposed timeline for executing changes and expected milestones.