Team Athletic Identity

Pro

Dan Blessing

Contact for pricing

About this service

Summary

Through intentional and cohesive design, I'll make sure your brand looks and feels like a world-class organization, league or team.
By developing a cohesive visual identity system, encompassing your logo, refined color palette, typography, and graphic elements, you create a foundation built on your brand's personality and core values. This unified approach ensures a strong, recognizable presence that communicates your message effectively and drives brand growth.
I use proven design principles without a cookie cutter approach to meet your unique challenges and needs.

Process

From our first conversation to final approval, I want to establish communication that provides clarity and transparency. This is paramount when managing expectations and being on the same page throughout the process. It’s always better to over communicate and create peace of mind which helps foster trust, collaboration and an overall great working experience.
(1) Discovery / Strategy
(2) Sketching & ideation
(3) Presenting initial concepts
(4) Execute & present revisions of chosen concept
(5) Finalize & develop brand color palette & type
(6) Brand style guide
(7) Prepare & send-off deliverables.

What's included

  • Discovery / Strategy

    The discovery phase is all about establishing clarity for your brand. This is where the true value of building your identity begins. Together, we’ll uncover the driving force behind your brand—its personality, purpose, goals, and values. While these elements might not always be visible in the design, they form the foundation for creating a cohesive and impactful visual identity, from your logo system to your color palette and typography, one that resonates for years to come.

  • Primary Logo System

    A cohesive and flexible logo system that can be used for every touchpoint the brand needs to live in. (2 Initial Directions / 3 Rounds of Revisions) – Spirit (Logo) Mark with Text – Spirit (Logo) Mark without Text – Spirit (Logo) Mark (Head only if full-body is created) – Custom Wordmark – Mocked-up Application Examples

  • Branded Color System

    Color palette and their exact values to help promote brand consistency: – Pantones – CYMK – RGB – HEX

  • Typography Pairing

    – Display typeface to pair with the custom wordmark

  • File Delivery

    – Scalable Vector Files (.EPS) – High Resolution Image Files (.PNG) – Social Media Avatar (.JPEG) – One Color & Full Color Versions – Simple Brand Guide (.PDF)

Example projects

Knights of Success: The Rebranding of Grace Academy Athletics

Skills and tools

Brand Designer

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Procreate

Procreate

Industries

Sports
Fitness & Wellness