What's included

• Discovery / Strategy

  The discovery phase is all about establishing clarity for your brand. This is where the true value of building your identity begins. Together, we’ll uncover the driving force behind your brand—its personality, purpose, goals, and values. While these elements might not always be visible in the design, they form the foundation for creating a cohesive and impactful visual identity, from your logo system to your color palette and typography, one that resonates for years to come.

• Primary Logo System

  A cohesive and flexible logo system that can be used for every touchpoint the brand needs to live in. (2 Initial Directions / 3 Rounds of Revisions) – Spirit (Logo) Mark with Text – Spirit (Logo) Mark without Text – Spirit (Logo) Mark (Head only if full-body is created) – Custom Wordmark – Mocked-up Application Examples

• Branded Color System

  Color palette and their exact values to help promote brand consistency: – Pantones – CYMK – RGB – HEX

• Typography Pairing

  – Display typeface to pair with the custom wordmark

• File Delivery

  – Scalable Vector Files (.EPS) – High Resolution Image Files (.PNG) – Social Media Avatar (.JPEG) – One Color & Full Color Versions – Simple Brand Guide (.PDF)