Course Creation & Instructional Design

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About this service

Summary

I help founders, coaches, and educators turn their expertise into engaging online courses and digital learning programs. From curriculum strategy and scripts to slides and student workbooks, I handle every step of production so your course is clear, cohesive, and ready to launch.
With 10+ years of experience and an MBA in Entrepreneurship, I’ve built more than 50 courses reaching over 350,000 learners. My process blends instructional design, copywriting, and visual storytelling to ensure your content not only educates but also converts.

FAQs

  • Can you work with my existing materials?

    Yes. I can refine or repurpose your current lessons, scripts, and slides into a cohesive course.

  • What platforms do you work with?

    Kajabi, Teachable, Thinkific, Podia, Skool, and other LMS platforms.

  • Do you handle filming or video editing?

    I provide AV storyboards, scripts, and design direction; clients typically handle recording.

What's included

  • Online Course & Curriculum Development

    Deliverable 1: Curriculum Strategy & Lesson Planning Develop a structured course outline that transforms your expertise into a cohesive learning journey — including phase breakdowns, lesson topics, and learning outcomes. Deliverable 2: Scriptwriting & AV Storyboards Write clear, conversational scripts and visual storyboards for each lesson to guide filming, voiceover, or slide narration. Deliverable 3: Canva Slide Deck & Video Design Design branded, visually aligned slide decks and video templates that enhance comprehension and engagement. Deliverable 4: Interactive Workbooks & Assessments Create downloadable or Notion-based student resources — including guided activities, exercises, and quizzes. Deliverable 5: LMS Setup & Wireframing Provide wireframes, upload-ready assets, and platform recommendations (Kajabi, Teachable, Skool, etc.) to streamline your course launch. Deliverable 6: Post-Module Activities & Study Guides Design supplementary content and reflective exercises to reinforce learning and improve course completion rates. Deliverable 7: 1:1 Coaching & Curriculum Consulting (Optional) Offer personalized consulting sessions to refine course strategy, content flow, and marketing alignment before launch.

  • Copywriting & Content Creation

    Deliverable 1: Website & Landing Page Copy Write or optimize persuasive, SEO-driven web pages that clearly communicate your value and convert visitors into leads or clients. Deliverable 2: Email Campaigns & Newsletters Craft targeted email sequences — nurture, launch, or lifecycle — that build trust, drive engagement, and increase conversions. Deliverable 3: SEO Blog Posts & Long-Form Content Research, outline, and write high-value blog content designed to boost organic visibility and position your brand as an authority. Deliverable 4: Brand Story & Professional Bios Develop compelling brand narratives and bios that articulate your mission, personality, and expertise with clarity and impact. Deliverable 5: Product & Marketing Collateral Write sharp, sales-ready copy for product descriptions, case studies, brochures, and press releases that elevate your brand presence. Deliverable 6: Video Scriptwriting (VSL, YouTube, VO) Write engaging, conversion-focused scripts tailored for video content — from YouTube intros to full VSLs and voiceovers. Deliverable 7: Copy Coaching & Strategy Sessions (Optional) Offer 1:1 consultations to refine brand messaging, content tone, and launch strategy for long-term success.

  • Sales Funnel & Digital Launch Strategy

    Deliverable 1: Funnel Mapping & Strategy Blueprint Design a complete sales funnel roadmap — from lead generation to conversion — customized around your audience, offer, and goals. Deliverable 2: Landing Page & Opt-In Copy Write persuasive, conversion-optimized copy for lead magnets, webinars, and sales pages that turn visitors into qualified leads. Deliverable 3: Email Sequences & Launch Campaigns Develop strategic email flows — sales, nurture, or evergreen — that guide prospects through awareness, decision, and purchase. Deliverable 4: Lead Magnets & Resource Design Create engaging downloadable assets such as quizzes, guides, or checklists that attract and qualify potential clients. Deliverable 5: Webinar Scripts & Slide Decks Write compelling webinar scripts and design supporting slides to educate, engage, and sell without sounding “salesy.” Deliverable 6: Offer Positioning & Messaging Frameworks Clarify your brand voice, value proposition, and offer positioning so every touchpoint feels aligned and conversion-ready. Deliverable 7: Funnel Audits & Launch Consulting (Optional) Provide detailed reviews of your funnel performance and one-on-one launch strategy sessions to optimize conversions.

  • Web & Visual Design

    Deliverable 1: Website Design & Setup Build or refresh your website using no-code platforms like Wix, GoDaddy, or Squarespace — including homepage, about, and services pages. Deliverable 2: Mobile Optimization & Wireframe Consulting Ensure seamless user experience across devices and provide wireframe guidance for site flow and layout consistency. Deliverable 3: Canva Visual Branding Assets Design cohesive visuals such as eBooks, pitch decks, or Instagram carousels that align with your brand identity. Deliverable 4: Lead Magnet & Marketing Collateral Design Create branded lead magnets, checklists, and downloadable materials that attract and convert your ideal audience. Deliverable 5: Branded Video & Presentation Design Design short-form video visuals or animated intros using Canva to enhance course content, webinars, and social media. Deliverable 6: DIY Web Build Coaching (Optional) Offer guided sessions to teach clients how to manage, update, and expand their websites confidently post-launch.

Example projects

3️⃣ Conscious Commerce Accelerator – Program Design & Copy C...

2️⃣ Digital Products 101 – Course & Content System Client: S...

1️⃣ Hitmaker Collective – Full Course Development Client: Ia...


Skills and tools

Course Developer

Copywriter

Content Research

Canva

Canva

ChatGPT

ChatGPT

Descript

Descript

Google Docs

Google Docs

Notion

Notion

Industries

Education
Content Creation
Digital Media