Brand Messaging Foundation

Starting at

$

1,800

About this service

Summary

Turn scattered brand ideas into a clear messaging foundation that sets your brand apart. Through strategic analysis of your brand materials and detailed questionnaire, I'll create a messaging pyramid that gives you emotional territory, positioning, tagline, voice values, and USPs that work together cohesively.

Process

Brand Discovery - Client completes detailed questionnaire and provides existing brand resources
Strategic Analysis - Review materials and develop messaging foundation
Messaging Pyramid Creation - Build complete framework with all components
Review & Refinement (1 round) - Collaborate on revisions to perfect the messaging

What's included

  • Messaging Pyramid Framework

    Complete strategic hierarchy including positioning, tone of voice, and supporting elements (below).

  • Brand Positioning Statement

    Clear, strategic statement of your unique market position

  • Tagline Development

    Memorable tagline that captures your brand essence

  • 4 Tone of Voice Values

    Key voice characteristics that guide all communications

  • 5 USPs/RTBs

    Unique selling propositions and reasons to believe that differentiate you

Recommendations

(5.0)

Joshua Hester • Firsthand Supply

Client • Jul 23, 2025

Andrea is an absolute dream to work with. She brings a level of creative strategy that elevates any project she touches, and everything she does is executed with a rare combination of attention, detail, and intentionality. Imagine combining a project manager's organization, methodical creative thinking, thoughtful copywriting, and the ability to execute when—not if—blockers arise, and you have Andrea.

Tony Murphy • Ask Tony

Client • Mar 13, 2025

Having a lot of fun collaborating with Andrea!

Luba Yudasina • Paloma

Client • Oct 2, 2024

Andrea is awesome to work with! She is thoughtful, insightful, and excellent at what she does. Hope to work with her again in the future.

Justin Huskey • Infinite Red

Client • Jul 26, 2024

Andrea is the best content strategist we’ve worked with. She organized our email campaigns and set up an advanced system to target specific audience subsets. An amazing experience!


Duration

2 weeks

Skills and tools

Brand Strategist

Copywriter

Copy Strategist

Figma

Figma

Google Docs

Google Docs

Notion

Notion