Minimalist Logo Design

Leonie Onas

Starting at

700

About this service

Summary

My logo design is minimalist and based on clear forms or plain typography. The designs are checked for their responsive usability in various use cases. In the process, I pay particular attention to the fact that a logo must work unicolored, in different sizes and placed in a logo collection with other logos.

Process

Step 1: We arrange a kick-off meeting, and together we gather all the necessary information about your project.

Step 2: After our meeting, I send you a branding questionnaire. This will help you to take a closer look at your brand vision. It serves as a written briefing for me and as a checking reference during the design process.

Step 3: Ideation - based on the briefing, I develop as many logo drafts as necessary until I have found a selection of functional and visually strong solutions. I summarize these in a presentation and test their usability using various use cases. I will then present my proposals to you in a meeting.

Step 4: Based on your feedback, there are up to 2 revision rounds in which I further develop your top picks or create new proposals.

Step 5: You decide on a design, which I finalize based on your feedback and request your approval.

Step 6: I create the logo kit for the approved logo design.

What's included

Presentation Logo Drafts
After the ideation phase, I use the strongest designs to create a presentation that shows the logo designs in various use cases. This allows me to check the usability of the logo and helps you to select a favorite. Which I then develop into the final version.
Logo Kit
I create the logo files for print and digital use. For printing I provide the file formats eps, pdf, jpg. And svg, png, jpg for digital use. The respective files are delivered in black and white and, if required, in the corresponding brand colors.

Example projects