What's included

• Strategy questionnaire

  You will be sent questionnaire to fill out. This will help me better understand your brand, vision, competitors, what you want to achieve, what kind of people you want to attract. We will use this as our foundation for the design.

• Creative Direction

  Set of 2 different moodboards created based on strategy questionnaire. They are the most optimal design directions that will help you achieve your goals, show your personality, stand out and attract ideal client/customer. They will give you sense of what you can expect from fonts, colors, style etc.

• Responsive Logo Suite

  Primary logo, secondary logo, submark and badges that your brand can use. This will help your brand be recognizable across different sizes, layouts and applications.

• Color Palete

  Set of colors that will help you convey specific feeling, evoke desired emotion in people and help you stand out from others.

• Typography Suite

  2 fonts that your brand will use. This will help you be consistent across all touchpoints and convey desired feeling and emotions.

• Brand Guidelines

  Document outlining how to use everything we created in different scenarios, across different touchpoints. It also contains logo rules, what to do, how to use logo, what mistakes to avoid.