This tier includes copy direction — I frame the headline, subheadline, CTA, and feature positioning. You review and finalise. If you want full copywriting handled end-to-end, that's Service 03. Most founders find the direction sufficient; the words just need a final pass with your voice.

After I deliver the full Figma design, you send one consolidated list of changes — layout, copy, colours, anything. I action everything in that list. It's not one comment, it's one round. After that, further changes are scoped separately. This keeps the project moving and prevents scope drift on both sides.

The 14-day clock runs on my delivery time, not your review time. I build in two client feedback windows. If your team takes longer to consolidate feedback, the timeline shifts accordingly — I'll flag it clearly so there are no surprises. What I guarantee is my turnaround from when I receive inputs.

Yes — share your brand kit at the brief stage and I'll work within it. Conversion-focused design works with your brand, not against it. Where your guidelines conflict with proven conversion patterns, I'll flag the tension and give you options — not override without context.