Complete Brand Design

Archit Pujar

Contact for pricing

About this service

Summary

I’ll design and position your brand with stunning visuals that tell your unique story and resonate with your target audience.From creating a memorable logo and custom wordmark to defining a cohesive color palette and typography, every element will work together to build a strong and recognizable identity.

FAQs

What’s included in the brand identity package?
The package includes a custom logo, a type-based wordmark, a color palette, and a typography system. I’ll also provide a brand guidelines document that outlines how to use these elements consistently across all platforms.
How long will this take?
Usually these take about 4 weeks to complete.
Do you offer revisions?
Yes, I include a refinement pass where we’ll fine-tune the chosen design based on your feedback, ensuring it aligns perfectly with your vision.

What's included

Brand Questionnaire
We’ll start by understanding your brand’s story, values, goals, and target audience. This helps us craft a strategy that aligns with your vision.
Brand Research
I’ll dive into your industry, competitors, and trends to ensure your brand stands out.
Strategy Call
I’ll present different ways to position your brand in the market, discussing various approaches and how each fits your goals. Together, we’ll choose the best direction.
Creative Direction
Based on our call, I’ll create mood boards and vision sketches to establish the tone and style for your brand.
Brand Identity Development
I’ll create and present 2 brand identity ideas, including logo concepts, a custom type-based wordmark, and a cohesive visual style. I’ll explore different directions for the logo, color palette, and typography, ensuring each design concept aligns with your brand’s vision and goals.
Brand Identity Review & Direction Call
After you’ve reviewed the 2 brand identity ideas, we’ll have a call to discuss your feedback and decide on the best direction. Together, we’ll finalize the visual style and refine the chosen concepts to ensure everything is in line with your brand's identity.
Refinement Pass & Collaterals
Once we’ve chosen the direction, I’ll apply a final refinement pass to perfect your logo, wordmark, and visual elements. This includes refining any additional brand assets you may need. Everything will be polished and ready for use, ensuring your brand looks consistent across all platforms.
Brand Guidelines & Asset Delivery
Once we’ve finalized your brand identity, you’ll receive a comprehensive brand guide with instructions on how to use your logo, custom wordmark, color palette, and typography consistently. The guide will also include tips on maintaining a unified brand voice and real-world examples of how to apply your brand elements to everything from business cards to websites. Along with the guide, I’ll deliver all the necessary brand assets (logo files, fonts, color codes, etc.) in the formats you need.