Initial meeting with client to discuss strategy, goals and manage expectations on deliverables. Client provides house style guide (if one exists) or clarifies writing style to be used (for example, AP Style). Discuss whether interviews with subject matter expert(s) are necessary for context, background or to source quotes if applicable (interviews incur additional fee, depending on number of interviews required and their duration). During initial kick-off meeting we'll also clarify whether client would prefer to review an outline of project before I start drafting (no additional fee for outline). We'll then set deadlines for outline, first draft, first round of edits and final draft, and any other project milestones.