COMPREHENSIVE SOCIAL MEDIA MANAGEMENT

Jeanie Nwaogu

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About this service

Summary

Offering full-service management of social media platforms including strategy development, content creation, profile optimization, and platform-specific management, along with detailed analytics and reporting.
Ideal for brands looking to enhance their online presence and engagement.

Process

1. Discovery Phase:
Client Meeting: Discuss client goals, target audience, brand voice, and competitor analysis.
Platform Audit: Analyze current social media presence across relevant platforms.
2. Strategy & Planning:
Develop Social Media Strategy: Define goals, target audience, content pillars, and platform allocation.
Content Calendar Creation: Schedule content for a specified period (week/month) with topics, captions, visuals, and publishing times.
3. Content Creation & Execution:
Content Creation: Develop engaging content (written posts, images, infographics, videos) based on the calendar.
Content Scheduling: Schedule posts using social media management tools.
4. Community Management:
Monitor & Respond: Monitor comments and messages, respond to inquiries, and engage with the audience.
Community Building: Encourage interaction, host contests/giveaways, and foster a positive online community.
5. Reporting & Analysis:
Track & Analyze: Monitor key metrics (follower growth, engagement rates, website traffic, etc.) using analytics tools.
Reporting: Generate regular reports for clients, presenting insights and performance data.
Optimization: Analyze data and continuously refine the strategy based on findings.
Additional Considerations:
Paid Advertising (if offered): Manage social media ad campaigns (budget allocation, targeting, performance monitoring).
Client Communication: Maintain regular communication with clients, address concerns, and provide updates.

What's included

  • Strategy Documents

    Strategy Documents: A social media strategy outlining goals, target audience, content pillars, and platform breakdown.

  • Content Calendar

    A schedule of planned posts with topics, captions, visuals, and publishing times.

  • Content Creation

    This includes written posts, images, infographics, or videos (depending on the agreement).

  • Community Engagement

    Responses to Comments and messages, addressing customer service inquiries, and fostering audience engagement.

  • Reporting and Analytics

    Regular reports with key metrics like follower growth, engagement rates, website traffic driven from social media, and insights on campaign performance.

Skills and tools

Social Media Manager
Social Media Strategist
Buffer
Instagram
LinkedIn
Slack
TikTok

Work with me

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COMMUNITY MANAGEMENT

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