As a content writer and copywriter, I generally follow the following guidelines when working with clients:

Understanding the client's business and target audience: Before starting any project, it's important for me to have a thorough understanding of the client's business and their target audience. This helps me to create content that resonates with the audience and aligns with the client's brand voice and messaging.

Defining the project scope and objectives: I like to have a clear understanding of the project scope and objectives before starting any work. This includes discussing the type of content needed (e.g., blog posts, website copy, social media posts), the tone and style of the content, and the intended audience and goals.

Researching and gathering information: I always research and gather relevant information before starting any writing project. This includes conducting keyword research, studying industry trends and best practices, and gathering information from the client and any available sources.

Outlining and planning: I create an outline or plan for the content to ensure that it is organized and flows well. This helps me to stay focused and on track while writing and also helps the client to better understand the structure and direction of the content.

Writing and revising: Once I have all the necessary information and a clear plan, I begin the writing process. I always aim to create high-quality, engaging content that meets the client's needs and objectives. I also understand the importance of revision and am happy to make any necessary changes or edits to ensure that the final product meets the client's satisfaction.