What's included

• Initial Consultation

  The first step is to meet with the goal of understanding your startup's vision, challenges, and branding goals. This helps tailor my services to your specific needs.

• Core Pillars

  We'll work together to define your core pillars, which will help you convey a consistent and attractive brand image and help to boost your reputation among existing and potential audiences. As well as the presentation of your brand to the public, creating a clear definition of these pillars can help you communicate the goals and aims of your company internally. We'll include guidelines on your brand's Purpose, Perception, Personality, Positioning, and Promotion, and how to strategically implement each pillar for highest impact.

• Voice and Tone

  The voice and tone are a set of specific keywords that you can use to ensure that your writing is in alignment with your brand. We spend hours researching the most effective keywords to help you align your copy with your brand easily, so you don't have to think about it. You'll refer to these keywords when writing website copy, blog posts, LinkedIn posts, writing to your email list, etc. Copy editing/generation programs like Grammarly, ChatGPT, and Copy.ai also have an option to select a tone when drafting, which is a great place to incorporate these keywords.

• Accessible Color Palette

  We'll give you an attractive, accessible, and thoughtful palette of brand colors to use across your website, product, and marketing materials. We always run an accessibility check on any colors we suggest, so you can rest assured that your content is reaching you entire audience. We include Primary + variants, Secondary + variants, Neutrals + variants, and 2-3 accent colors. We provide 3 rounds of edits on colors.

• Accessible Typography

  We'll employ our extensive accessibility background and brand expertise to select fonts that align with your brand and your entire audience can access. We select fonts from Google Fonts, so you can easily implement them across any brand or product materials. We include Header, Paragraph, and Button/Label fonts, weights, and sizes. We provide 3 rounds of edits on typography.

• Suite of Logos

  Every brand needs an awesome logo! We work closely with you to design a set of logos that look beautiful and clearly communicate your brand. You'll be using your logo across a wide range of materials, so we include multiple designs to fit a range of settings. We include a full color logo, neutral light, neutral dark, favicon, and combined emblem and wordmark. We offer SVG and PNG outputs, and provide 3 rounds of edits on logos.

• Final Delivery of Brand Kit

  Once you're completely satisfied, we'll compile and deliver a comprehensive Notion-based brand book. This digital document will include all the finalized deliverables, organized for easy access and reference.