Startup Brand Kit

pro

Molly Brooks

(1)

2,700

Quick hire service

About this service

Summary

Convert more customers with our complete brand guide! ⚡️
You're focused on building a one-of-a-kind product. You don't have time to focus on branding, but you still need to relate to your customers. That's where we come in!
With our brand kit, you'll get everything you need to create a beautiful, accessible, and attractive brand that speaks directly to your target audience, so you can keep focusing on building a great product!
﻿
﻿
﻿
How it works 🤝
First up, you'll get a free one-on-one to discuss your goals, the challenges you're facing, and how we can help.
We'll align on a weekly meeting time that works for you
You'll fill out a brand questionnaire, and we'll review it together to identify where we can help in building the brand of your dreams!
Once we go over the questionnaire, we'll present an initial concept for you to review. This will include colors, fonts, and logo options.
You're in the driver's seat! You can use your rounds of edits to hone in on the perfect brand. We'll take your feedback and iterate for our next meeting time.
Once you're satisfied, we'll deliver a Notion-based brand book that includes all the deliverables mentioned, in one easy-to-access spot.
﻿
FAQs 🙋
What is included in the brand kit? The brand kit includes a complete set of branding elements such as logo designs, color palettes, typography, and brand guidelines compiled in a Notion-based brand book.
Can I request changes to the initial concept? Absolutely. I offer rounds of edits to ensure that the final brand kit aligns perfectly with your vision and requirements.
Is the branding suitable for all types of media? Yes, brand kits are designed to ensure consistency across various platforms, be it digital, print, or social media.
Will I have full ownership of the branding materials? Yes, upon completion, you will have full ownership of all the branding materials included in the brand kit.
﻿
Let's chat today! 👋

What's included

Initial Consultation
The first step is to meet with the goal of understanding your startup's vision, challenges, and branding goals. This helps tailor my services to your specific needs.
Core Pillars
We'll work together to define your core pillars, which will help you convey a consistent and attractive brand image and help to boost your reputation among existing and potential audiences. As well as the presentation of your brand to the public, creating a clear definition of these pillars can help you communicate the goals and aims of your company internally. We'll include guidelines on your brand's Purpose, Perception, Personality, Positioning, and Promotion, and how to strategically implement each pillar for highest impact.
Voice and Tone
The voice and tone are a set of specific keywords that you can use to ensure that your writing is in alignment with your brand. We spend hours researching the most effective keywords to help you align your copy with your brand easily, so you don't have to think about it. You'll refer to these keywords when writing website copy, blog posts, LinkedIn posts, writing to your email list, etc. Copy editing/generation programs like Grammarly, ChatGPT, and Copy.ai also have an option to select a tone when drafting, which is a great place to incorporate these keywords.
Accessible Color Palette
We'll give you an attractive, accessible, and thoughtful palette of brand colors to use across your website, product, and marketing materials. We always run an accessibility check on any colors we suggest, so you can rest assured that your content is reaching you entire audience. We include Primary + variants, Secondary + variants, Neutrals + variants, and 2-3 accent colors. We provide 3 rounds of edits on colors.
Accessible Typography
We'll employ our extensive accessibility background and brand expertise to select fonts that align with your brand and your entire audience can access. We select fonts from Google Fonts, so you can easily implement them across any brand or product materials. We include Header, Paragraph, and Button/Label fonts, weights, and sizes. We provide 3 rounds of edits on typography.
Suite of Logos
Every brand needs an awesome logo! We work closely with you to design a set of logos that look beautiful and clearly communicate your brand. You'll be using your logo across a wide range of materials, so we include multiple designs to fit a range of settings. We include a full color logo, neutral light, neutral dark, favicon, and combined emblem and wordmark. We offer SVG and PNG outputs, and provide 3 rounds of edits on logos.
Final Delivery of Brand Kit
Once you're completely satisfied, we'll compile and deliver a comprehensive Notion-based brand book. This digital document will include all the finalized deliverables, organized for easy access and reference.