Standard Social Media Management 💫

Catalina Gonzalez

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About this service

Summary

💡 About the service:

Social media management is like hosting an online party. Plan, create, and share content on different platforms like Facebook, Instagram, and Twitter. Engage with your audience, build relationships, and be organized, creative, and genuinely interested in the people you’re connecting with.

To whom is this service?

👉🏼 To whoever needs help having an organized social media ecosystem, plan content during the month, receive help with trendy content ideas and create them, share/schedule the content, and reply to the community.

❗️Prerequisites:

This is the starting point to craft any plan for your social media, without any of those we have no clear direction where to go:

A clear brand image, brand goals, and social media objectives  (marketing strategy)

Competitors

Pain points and challenges

🆘 If you do not have the previous points, you can check my other services to help you with that.

Process

🔍 What does the process look like?

Step 1: Onboarding 🏄🏻‍♀️

You will receive right away an email explaining the next step and how to work together.

Step purpose: Have a clear idea of the workflow.

Step 2: Understanding your brand

In this step, we will have a call to discuss your brand services/products and the prerequisites mentioned before. Besides, what tone of voice are you looking for for the captions and content in general, what content do you feel comfortable with (in case you appear in videos), references, what to avoid, etc.

Step purpose: Based on this I can create a mood board for the content and craft ideas that will be aligned with what we previously discussed.

Step 3: Let’s go for it! 🟢

In this step, I will start with the creation of the framework: conceptualizing the content, planning a timeline, checking the workflow, and revising and editing the content.

FAQs

Does this service include community management?
No. Community management is a different service. Although I do include Engagement for the Premium Package to boost a positive relationship.
What is the difference between Community Management and Engagement that you offer?
The community management is a constant and deeper communication with your community, like listening attentively to their needs, fostering meaningful interactions, and addressing concerns promptly. Here we want to cultivate a supportive and engaging environment where everyone feels valued and heard. Engagement on the other side, is a soft wink to your community to let them know you are present. But will not go deep to build a relationship, nor reply to all comments or DM's like a Community Manager would.

What's included

10 posts per month
10 posts per month with small captions. - 1 reel - 3 Carrousels - 6 single post
Stories 2 sets per week.
Sets are made of 1-2 stories
All captions included.
Small captions for all 10 monthly post
Hashtags.
Up to 5 hashtags
Engagement.
Relevant comment liking.
Meeting call.
A fixed monthly call with a performance report.

Skills and tools

Digital Marketer

Social Media Manager

Social Media Strategist