Comprehensive Marketing & Brand Strategy Development

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Alice Nalepka

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About this service

Summary

I craft tailored marketing strategies for websites, emails, social media, and more helping nonprofits and small businesses maximize their growth potential. After our initial call, you'll receive a customized strategy package that fits your specific needs. This can include but it not limited to brand identity discovery session(s), a brand guide or full packet, content calendar templates or creation, trending dates calendar and suggestions, analytical tracking, and more.

Process

Discovery Session: We'll start with a 1-2 hour call or in-person meeting to discuss the goals of the agency and project, the platforms you'd like to include, audience targeting per platform, and agency events that need to be included in the plan.
Building Your Plan: I'll then get started with the building your customized plan.
Plan Meeting/Revisions: We'll then set a time for another call to go over the strategy plan and make revisions (up to 2 revision sessions) as needed.

FAQs

  • How long does the process take?

    Once we have the discovery meeting complete, building the plan can take 4-6 weeks (with some deliverables being able to be handed over sooner based on timeline of implementation).

  • Why do I need marketing and content strategy?

    Every successful business, whether they decide to hash out brand and marketing strategy at the very start of launching or once they begin to build clientele, will want to ensure that their messaging, imagery, voice, and content are consistent and recognizable by their clients. Putting together a strategy that aligns with your business goals can ensure that everything created and shared with your audience directly focuses on those goals being met; it makes it clear to determine what to say "yes" and what to say "no" to based on if it aligns with your goals.

What's included

  • Branding Guide

    We'll create a brand style sheet (or more in-depth packet) and/or evaluate your current one to ensure we have a clear message for your business to build a complete strategy.

  • Content Calendar

    1, 3, 6, or 12-month content calendar creation for use of the marketing team to implement for social media, email, website content, and more.

  • Trending Dates Calendar

    Annual calendar of trending local, national, and worldwide dates that align with your agency's mission and vision to help guide content creation.

  • Analytics Template

    Template creation for tracking social media, website, and/or email metrics (number of metrics to be determined in Discovery Session).

Skills and tools

Marketing Strategist
Business Strategist
Social Media Strategist
Adobe Illustrator
Adobe InDesign
Google Sheets
Microsoft Excel
Milanote

Industries

Non Profit
Small and Medium Businesses
Email Marketing

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