Branding & Visual Identity

Juan Varela

Starting at

750

About this service

Summary

Juan created unique visual identities including logos, color palettes, typography, and brand applications to represent the brand personality efficiently.

Process

First of all, understand the brand, its objectives, its context, its history and all the relevant information about the brand, who it is and who it wants to be. Define the main aspects and characteristics that you want to transmit

Once it is clear where you want to go, begin a process of ideation and iteration until you find the right path. In turn, make changes based on feedback received from different people to understand how the idea behaves and how it is perceived.

Then, when the idea and its changes have been defined, it is time to develop the different versions, graphic universe of the brand and carry out the entire process of defining brand elements to later deliver the client's visual brand identity.

What's included

Logo Design
Logo design for the brand's visual identity that meets the needs of the brand and allows it to be efficient and versatile in its communication
Color Palette
A color palette that manages to highlight the brand, transmit its essence and is efficient for communication
Typography
Typographic selection so that the visual communication of the brand has consistency, the correct personality and the appropriate voice. In addition, functional fonts for the different scenarios where they will be used
Visual Brand Guide
A simple visual guide that summarizes the brand's visual identity and explains its correct use
Brand Resources
Elements where the brand's visual identity is applied that are useful for the brand and its communications

Example projects