Level up your brand with me, a seasoned copywriter by Phoebe Woofter

Level up your brand with me, a seasoned copywriter

Phoebe Woofter

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About this service

Summary

Are you a small startup just finding your voice? Or maybe an established company ready to take your brand in a new direction? Let's collaborate to boost your conversions, carve out your space in the market, find what resonates with your audience, and make you and your products irresistible. We'll focus on honing your SEO strategy, website coherence, and copy.

Process

Let's start with a personalized questionnaire about your brand. You'll get to answer a bunch of questions to provide me with context for our collaboration, such as:

If you're an emerging company, which brands' messaging and values align with yours? Who are your e-commerce heroes?

Explain your brand and product/service in a paragraph. Now in a few sentences. Now in one sentence. Any hesitancy? Did you trip up in your explanation?

Where are you in your brand journey? Are you about to launch your brand and line of products/services? If you're a company with an established audience, how can I help you level up? Do you have a product launch on the horizon?

Next, I'll deep-dive into your answers and:

Analyze your competitors. How do you stand out? What can you build on from their success?

Investigate your aspirational brands. This helps me understand the strategy that resonates best with you. Once again, how can we leverage what they've built?

Audit your copy (if any exists).

Examine your SEO and website content/flow.

This isn't about finding your weaknesses. It's about unearthing your strengths.

The work then begins, and it all depends on what we uncover as a team.

What's included

Hone your SEO
Did you know not having alt text on an image can negatively impact your website's rankings? And having too many images can tank those rankings. How and when your audience is able to reach you depends partially on the strength of your SEO. Optimization means not only ranking higher in search engines, it also means finding your brand's voice and differentiators.
Reorganize your website
Let's make your homepage designed for conversion. This can differ for each website, but it's essentially a UI/UX analysis. Is your navigation minimal (this can also play a role in SEO because complex navigation can make it difficult to crawl websites)? Does your design avoid outdated trends like skeuomorphism? Do you have social proof? Even you answered yes to all three, there's room to grow.
Fine-tune your copy
Do you have a clear message that your audience can instantly resonate with? A clear brand voice pushes your products to the next level. These days, most markets are saturated. The key is to find your differentiator and leverage your individuality. Do you articulate why choose you over your competitors without insulting other companies? There are three kinds of customers, those who bounce, those who buy, and those who explore. Only those who explore are the ones scrolling through your homepage. Do you have selling points to provide additional context for intrigued customers?
Make your email marketing irresistable
Your email marketing should supplement your website so that purchasing your products or engaging your services feels unavoidable in the best way. The ultimate goal: create FOMO.

Example projects