Did you know not having alt text on an image can negatively impact your website's rankings? And having too many images can tank those rankings. How and when your audience is able to reach you depends partially on the strength of your SEO. Optimization means not only ranking higher in search engines, it also means finding your brand's voice and differentiators.

Let's make your homepage designed for conversion. This can differ for each website, but it's essentially a UI/UX analysis. Is your navigation minimal (this can also play a role in SEO because complex navigation can make it difficult to crawl websites)? Does your design avoid outdated trends like skeuomorphism? Do you have social proof? Even you answered yes to all three, there's room to grow.

Do you have a clear message that your audience can instantly resonate with? A clear brand voice pushes your products to the next level. These days, most markets are saturated. The key is to find your differentiator and leverage your individuality. Do you articulate why choose you over your competitors without insulting other companies? There are three kinds of customers, those who bounce, those who buy, and those who explore. Only those who explore are the ones scrolling through your homepage. Do you have selling points to provide additional context for intrigued customers?

Your email marketing should supplement your website so that purchasing your products or engaging your services feels unavoidable in the best way. The ultimate goal: create FOMO.