This document outlines the overall brand vision, mission, values, and positioning in the market. It includes an analysis of the target audience, competitor research, and brand personality. The brand strategy serves as a foundation for all design decisions.

The primary element of a brand identity is the logo. You will deliver various logo concepts for the client to choose from, along with the finalized logo design in different file formats and color variations. The logo represents the brand visually and is often used across various marketing materials.

This includes the design of business cards, letterheads, envelopes, and other stationery items. Additionally, may create templates for presentation decks, email signatures, and other marketing collateral to maintain brand consistency.

If applicable to the client's business, you may deliver packaging designs that align with the brand identity. This includes the design of labels, boxes, bags, or other product packaging elements.

It can be helpful to showcase how the brand identity translates into real-world applications. This may include mockups or visual representations of the brand on items like websites, social media posts, advertisements, merchandise, or signage.

Depending on the client's preferences, you may deliver a presentation that highlights the brand identity, its rationale, and the various design elements. This presentation can serve as a guide for internal teams or stakeholders.