Summary

FAQs

• Why is a full brand identity better than just a logo?

  A logo is only one part of a brand. A full identity system ensures consistency across colors, typography, imagery, and tone. This builds recognition, trust, and professionalism, giving your business a stronger and more lasting market presence.

• What do you need from me to start?

  You’ll complete a brand questionnaire covering your business goals, target audience, competitors, and style preferences. Sharing any existing brand materials or references helps me create a design that’s relevant, strategic, and aligned with your vision.

• How is your service different from cheaper options?

  Cheaper options often use templates or lack strategic thinking, which leads to generic results. I blend research, brand strategy, and original design to create a visual system tailored to your goals, ensuring it works across all platforms and grows with your business.

• What if I don’t like the first concept?

  We start with strategy and moodboards to align vision before design begins. If the first concept isn’t right, I refine or explore new approaches within scope until we reach a solution that’s original, effective, and feels right for your brand’s direction.

• Can you design in my preferred style?

  Absolutely. Whether minimal, luxury, bold, or playful, I adapt the style to your needs while keeping it original, strategic, and audience focused. Inspiration is welcome, but I ensure your design stands apart rather than copying another brand’s look.

• Do you provide the source files?

  Yes, all final packages include editable vector files (AI, SVG), high-resolution raster files (PNG, JPG), PDFs, and a brand style guide. You’ll have full ownership and the ability to use your identity consistently across all platforms and future projects.

• Can you also design packaging, stationery, etc.?

  Yes. Once your brand identity is complete, I can extend it to packaging, stationery, marketing materials, and more, ensuring everything stays cohesive and strengthens your brand across every touchpoint, based on project scope.

• How long does the process take?

  Timelines depend on the package: Basic 1–2 weeks, Standard 2–3 weeks, Premium 3–5 weeks. I’ll confirm an exact schedule upfront based on scope, feedback speed, and additional deliverables, ensuring quality without unnecessary delays.

• Can you work with my existing logo?

  Yes, if it’s aligned with your current goals and brand direction. If it falls short, I may suggest refining or redesigning it to ensure it works seamlessly with your full brand identity system and supports your long term growth and positioning.

• Why should I pay more when cheaper options exist?

  Like choosing a Mercedes over a basic car, it’s about performance, reliability, and long term value. I create strategic, original brand systems that drive real growth, not quick, short lived results.