Define and measure customer activation for your product by Lloyd Carroll

Define and measure customer activation for your product by Lloyd CarrollDefine and measure customer activation for your product by Lloyd Carroll

Define and measure customer activation for your product

Lloyd Carroll

Contact for pricing

About this service

Summary

Providing a holistic view of user engagement throughout the customer journey, enabling effective decision-making and continuous improvement.

With a clear definition of activation, identification of key touchpoints for engagement, pinpointing areas of disengagement, and a visual dashboard for tracking and analysis, I provide actionable insights and recommendations to improve activation and retention.

What's included

Recommended definition of activation
A concise definition of activation, outlining the specific criteria and actions that constitute user activation.
Identified customer activation points
Identifying key touchpoints or actions within the customer journey that serve as activation points, where users transition from being passive to actively engaged.
Identified customer drop-off points
Identifying areas or stages in the customer journey where users tend to drop off or disengage, providing insights for potential improvements.
Dashboard measuring identified activation and drop-off points
A visual dashboard that displays the identified activation and drop-off points, allowing for easy tracking and analysis of user engagement throughout the customer journey.

Skills and tools

Marketing Strategist

Product Strategist

Product Data Analyst

Google Analytics

Google Sheets

Miro

Mixpanel

Industries

Marketing

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