What's included

• Recommended definition of activation

  A concise definition of activation, outlining the specific criteria and actions that constitute user activation.

• Identified customer activation points

  Identifying key touchpoints or actions within the customer journey that serve as activation points, where users transition from being passive to actively engaged.

• Identified customer drop-off points

  Identifying areas or stages in the customer journey where users tend to drop off or disengage, providing insights for potential improvements.

• Dashboard measuring identified activation and drop-off points

  A visual dashboard that displays the identified activation and drop-off points, allowing for easy tracking and analysis of user engagement throughout the customer journey.