Brand Identity, Strategy, & GuidelinesJaclyn Merk
A complete toolkit that defines how your brand looks, feels, and speaks—covering visual identity, tone of voice, and art direction. Unlike generic templates, I craft kits that are rooted in strategy and designed for growth, so your team can create consistent, elevated content with confidence.
What's included
Visual Identity Design
Logo & core brand marks. Color palette & typography system. Brand guidelines & applications.
Brand Strategy
Brand Audit & Insights. Audience & Competitor Analysis. Positioning & Messaging Framework.
Tone of Voice & Messaging Framework
Defined brand voice guidelines. Messaging pillars & proof points. Sample copy & applications.
Art Direction
Look & feel guidelines. Content direction. On-set guidance.
Example work
Jaclyn's other services
Starting at$15,000
Duration8 weeks
Tags
Figma
Brand Designer
Brand Strategist
Creative Director
Service provided by
Jaclyn Merk proSan Diego, USA
Brand Identity, Strategy, & GuidelinesJaclyn Merk
Starting at$15,000
Duration8 weeks
Tags
Figma
Brand Designer
Brand Strategist
Creative Director
A complete toolkit that defines how your brand looks, feels, and speaks—covering visual identity, tone of voice, and art direction. Unlike generic templates, I craft kits that are rooted in strategy and designed for growth, so your team can create consistent, elevated content with confidence.
What's included
Visual Identity Design
Logo & core brand marks. Color palette & typography system. Brand guidelines & applications.
Brand Strategy
Brand Audit & Insights. Audience & Competitor Analysis. Positioning & Messaging Framework.
Tone of Voice & Messaging Framework
Defined brand voice guidelines. Messaging pillars & proof points. Sample copy & applications.
Art Direction
Look & feel guidelines. Content direction. On-set guidance.
Example work
Jaclyn's other services
$15,000