Your campaigns may be attracting clicks, but are those clicks turning into qualified leads and customers?

Poor keyword targeting, irrelevant search terms, inefficient bidding, and weak campaign structure can drain your advertising budget without delivering meaningful business results.

I will conduct a structured Google Ads performance audit to identify what's working, where your budget may be going to waste, and which improvements deserve priority.

Review campaign and ad group organization.

Evaluate campaign objectives, settings, and budget allocation.

Identify structural issues affecting performance.

Review keyword relevance and match types.

Identify irrelevant search terms and negative keyword opportunities.

Assess keyword intent and alignment with your services.

Evaluate ad messaging and relevance.

Review available ad assets.

Identify opportunities to improve ad quality and message alignment.

Review bidding strategies and campaign budgets.

Analyze cost per click, cost per conversion, and available conversion trends.

Identify possible areas of inefficient spending.

Review reported conversion performance and campaign goals.

Evaluate landing page relevance and lead generation friction.

Flag potential tracking concerns requiring further investigation.

Identify strengths, weaknesses, and optimization opportunities.

Prioritize recommendations by expected impact and implementation effort.

Create a practical 30-day optimization roadmap.

A structured Google Ads campaign performance audit report.

A prioritized list of optimization opportunities.

Keyword, targeting, and budget recommendations.

Supporting account observations and screenshots.

A 30-day action plan.

A 30-minute findings walkthrough.

Delivery: 3–5 business days after access and scope confirmation.

Scope: One Google Ads account, up to three active Search campaigns, and a review of the most recent 30–90 days of available performance data.

Important: This service includes auditing and recommendations, not campaign management or implementation. Performance Max, Shopping, Display, Video, and larger accounts require a separately agreed scope.

Let's identify opportunities to improve campaign efficiency and make better decisions with your advertising investment.