What's included

• Logo's & brand marks

  Consisting of a package with, various, logo assets. These can include, depending on what's agreed upfront; several symbols, logotypes, icons, and/or a variety of full logo lock-up's.

• Graphic styling elements

  With your new and updated brand identity might come a set or database with graphic elements to be applied throughout various touch-points within the brand identity and communication materials.

• Custom font or existing font selection

  Depending on what is agreed upon before or during the concept phase of the project, you'll be provided with either a custom font completely tailored to the needs of your new brand identity or a carefully selected set of existing fonts from other foundries.

• Colour palette

  A new colour palette that fits the new direction and/or proposition of the new brand identity.

• Brand guidelines

  A document, on- or offline, that lists and explains all the elements present in the new brand identity as listed above. Also, we'll include sections with all the requested communication materials, print or off-line touch points, photography and/or tone-of-voice style guides.