Branding Strategy & Visual Identity .
Starting at
$
5,000
About this service
Summary
FAQs
How do I get started?
To get started, use the provided calendar link to schedule a call. During the call, we will discuss your branding goals, review the package details, and outline the next steps to begin the project.
How does the discovery and research phase work?
During this phase, you will complete a detailed questionnaire, and I will conduct research to understand your business, target audience, competitors, and market opportunities. This foundation informs the brand strategy and visual identity.
How can I prepare for the discovery phase?
To prepare for the discovery phase, think about your business goals, target audience, and current brand positioning. Gathering any existing brand materials or research can also be helpful. Completing the client questionnaire thoughtfully will provide valuable insights for the project.
What if I have multiple stakeholders or team members involved?
If multiple stakeholders are involved, it’s important to designate a primary point of contact for feedback and decision-making. This helps streamline the process and ensures consistent communication throughout the project.
How do you handle project timelines and deadlines?
The project is structured over a 4-week timeline with clearly defined milestones. Regular check-ins and updates will ensure we stay on track and meet deadlines. Any potential delays will be communicated promptly.
What if I’m unsure about my brand’s direction?
This package is designed to help clarify and define your brand’s direction. Through the discovery and strategy phases, we’ll work together to uncover your brand’s core values, target audience, and unique position in the market.
What if I need more than two rounds of modifications?
The package includes two rounds of modifications after the initial visual identity design. If additional changes are required, these can be accommodated at an extra cost.
What is the best way to provide feedback during the design process?
Feedback should be clear, specific, and timely. Providing detailed comments and examples helps ensure that revisions align with your expectations. Regular feedback sessions will be scheduled to review progress and make adjustments.
What happens if I need more help after the project ends?
Feel free to share any specific ideas or preferences you have during the discovery phase. Your input will be incorporated into the design process to ensure the final brand identity meets your expectations.
Can you assist with implementing the brand identity across different platforms?
Yes, the package includes guidance on brand implementation. If you need further assistance with specific platforms or materials, additional support can be arranged as needed.
What's included
Discovery Call
This is a collaborative process. We'll begin with a call, between 30 to 60 minutes. This is where we discuss your brand vision, goals, and specific needs.
Creative direction
3x mood boards you will use as a reference point for your brand
Brand Research
-Client Questionnaire: A detailed questionnaire designed to extract key insights about the brand’s current position, future aspirations, and overall goals. -Customer Personas: Development of detailed customer personas based on demographics, psychographics, and behavioral insights. Business Understanding: An in-depth analysis of the brand’s core business, including its products, services, and market position. -Competitor Analysis: Identification and evaluation of key competitors, understanding their strengths, weaknesses, and market positioning. -Demand Space Discovery: Exploration of the market to uncover demand spaces where the brand can differentiate and thrive.
Brand Strategy
-Brand Narrative: Crafting a compelling brand story that communicates the brand’s mission, vision, and unique value proposition. -Brand Persona: Defining the brand’s character, including its voice, tone, and the emotional connections it aims to build with its audience. -Single-Minded Proposition: A concise statement that encapsulates the brand’s core promise to its customers. -Brand Values: Identification of the core values that will guide the brand’s behavior and decision-making processes.
Visual Identity System
-Logo Design: Creation of a distinctive logo suite that embodies the brand’s essence. -Typography: Selection of font styles that align with the brand’s persona and ensure readability across all mediums. -Color Palettes: Development of primary and secondary color schemes that evoke the desired emotional responses and align with the brand’s identity. -Branding Elements: Design of additional visual elements, such as icons, patterns, or textures, that enhance the brand’s visual presence.
Brand Guidelines Document
-Visual Identity Dos and Don’ts: A detailed guide on the correct and incorrect usage of the brand’s visual elements, ensuring consistency across all platforms. -Logo Usage Guidelines: Specifications on logo placement, sizing, and spacing to maintain brand integrity. -Color and Typography Rules: Instructions on how to use the color palette and typography in various contexts, both digital and print. -Application Examples: Practical examples showcasing how the visual identity should be applied across different mediums, such as business cards, websites, and social media.
Example projects
Duration
4 weeks
Industries