Branding Strategy & Visual Identity .

Zayna Khanji

(0)

Starting at

$

5,000

About this service

Summary

Who Should Consider This Package?
New Businesses and Startups: If you’re launching a new business, this package provides the foundational elements needed to create a strong, distinct brand identity from the ground up.
Companies Undergoing Rebranding: Established businesses looking to refresh their brand to better align with evolving goals, market trends, or customer expectations will benefit from this comprehensive approach.
Entrepreneurs and Small Business Owners: This package is ideal for those who want a professional, cohesive brand identity that sets them apart from competitors and resonates with their target audience.
Marketing and Creative Teams: If you need to create or update branding for a product launch, campaign, or market expansion, this package ensures consistency and strategic alignment across all touchpoints.
Agencies Needing a Turnkey Solution: Creative agencies that require a full-service branding package to offer clients will find this solution effective for delivering high-quality results efficiently.
Why You Should Consider This Package
Thorough Brand Understanding: The package starts with in-depth brand research, ensuring that your brand identity is not just visually appealing but also deeply rooted in your business goals, market position, and customer needs.
Strategic Foundation: With a clear brand strategy, including a well-defined narrative, persona, and core values, you’ll have a strong, strategic foundation that guides all branding decisions and communications.
Cohesive Visual Identity: The visual identity system is carefully crafted to reflect your brand’s personality, creating a consistent and recognizable presence across all platforms and touchpoints.
Guided Consistency: The brand guidelines document ensures that your brand’s visual elements are used correctly and consistently, which is crucial for maintaining brand integrity and recognition over time.
Long-Term Value: This package is designed to set you up for sustained success, providing all the tools and strategic insights needed to establish and grow a strong, differentiated brand in the market.
Considering this package means investing in a well-rounded, strategic approach to branding that will support your business’s long-term growth and market presence. Transform your brand with our comprehensive Branding Identity and Strategy Package.
1. Brand Research
I start with a detailed client questionnaire to understand your brand's current state and goals. I then develop customer personas, analyze your business and competitors, and explore market demand spaces to identify opportunities for differentiation.
2. Brand Strategy
I define your brand narrative, persona, and core values to create a compelling story and clear positioning. This includes crafting a concise single-minded proposition that highlights your brand’s unique promise.
3. Visual Identity System I design your logo, select typography, and develop color palettes that reflect your brand’s personality. Additional visual elements like icons and patterns enhance your brand’s overall presence and appeal.
4. Brand Guidelines Document
I provide a brand guidelines document that details the proper use of your logo, color palette, and typography. It includes dos and don’ts, along with practical examples to ensure consistency across all platforms.
This package offers a complete solution for creating a cohesive and strategically aligned brand identity, setting you up for sustained success and market recognition.

Process

Client Process and Timeline
Here’s what you can expect throughout the process, from start to finish, over a 4-week timeline:
[Weeks 1-2] Foundation Building: Discovery & Core Elements
-Kickoff Meeting: Start with a meeting to discuss your brand’s objectives, vision, and project scope.
-Client Questionnaire: Provide detailed insights into your brand’s current status and future aspirations through a questionnaire.
-In-Depth Research: Conduct research to develop customer personas, analyze your business and competitors, and explore market demand spaces.
-Strategic Framework: Define your brand narrative, persona, single-minded proposition, and core values.
[Weeks 3-4] Creative Execution: Strategy & Visual Identity
- Concept Development: Create initial designs for your logo, typography, and color palettes.
-Design Refinement: Refine the concepts based on feedback and develop additional visual elements like icons and patterns.
- Modification Rounds:
- First Review: Assess the initial designs, provide feedback, and make necessary adjustments.
-Second Review: Evaluate revised designs, give additional feedback, and finalize any further refinements.
-Guidelines & Handover: Prepare a comprehensive brand guidelines document and deliver all final design assets. Conduct a handover meeting to ensure everything is in place for successful implementation.
Ongoing Support
-Implementation Guidance: Provide assistance with applying the brand identity across various platforms and materials.
-Feedback & Refinements: Address any post-launch feedback or adjustments to maintain consistent brand representation.
This structured 4-week process ensures that every aspect of your brand identity is thoughtfully developed and effectively implemented, laying a strong foundation for your brand’s success.

FAQs

  • How do I get started?

    To get started, use the provided calendar link to schedule a call. During the call, we will discuss your branding goals, review the package details, and outline the next steps to begin the project.

  • How does the discovery and research phase work?

    During this phase, you will complete a detailed questionnaire, and I will conduct research to understand your business, target audience, competitors, and market opportunities. This foundation informs the brand strategy and visual identity.

  • How can I prepare for the discovery phase?

    To prepare for the discovery phase, think about your business goals, target audience, and current brand positioning. Gathering any existing brand materials or research can also be helpful. Completing the client questionnaire thoughtfully will provide valuable insights for the project.

  • What if I have multiple stakeholders or team members involved?

    If multiple stakeholders are involved, it’s important to designate a primary point of contact for feedback and decision-making. This helps streamline the process and ensures consistent communication throughout the project.

  • How do you handle project timelines and deadlines?

    The project is structured over a 4-week timeline with clearly defined milestones. Regular check-ins and updates will ensure we stay on track and meet deadlines. Any potential delays will be communicated promptly.

  • What if I’m unsure about my brand’s direction?

    This package is designed to help clarify and define your brand’s direction. Through the discovery and strategy phases, we’ll work together to uncover your brand’s core values, target audience, and unique position in the market.

  • What if I need more than two rounds of modifications?

    The package includes two rounds of modifications after the initial visual identity design. If additional changes are required, these can be accommodated at an extra cost.

  • What is the best way to provide feedback during the design process?

    Feedback should be clear, specific, and timely. Providing detailed comments and examples helps ensure that revisions align with your expectations. Regular feedback sessions will be scheduled to review progress and make adjustments.

  • What happens if I need more help after the project ends?

    Feel free to share any specific ideas or preferences you have during the discovery phase. Your input will be incorporated into the design process to ensure the final brand identity meets your expectations.

  • Can you assist with implementing the brand identity across different platforms?

    Yes, the package includes guidance on brand implementation. If you need further assistance with specific platforms or materials, additional support can be arranged as needed.

What's included

  • Discovery Call

    This is a collaborative process. We'll begin with a call, between 30 to 60 minutes. This is where we discuss your brand vision, goals, and specific needs.

  • Creative direction

    3x mood boards you will use as a reference point for your brand

  • Brand Research

    -Client Questionnaire: A detailed questionnaire designed to extract key insights about the brand’s current position, future aspirations, and overall goals. -Customer Personas: Development of detailed customer personas based on demographics, psychographics, and behavioral insights. Business Understanding: An in-depth analysis of the brand’s core business, including its products, services, and market position. -Competitor Analysis: Identification and evaluation of key competitors, understanding their strengths, weaknesses, and market positioning. -Demand Space Discovery: Exploration of the market to uncover demand spaces where the brand can differentiate and thrive.

  • Brand Strategy

    -Brand Narrative: Crafting a compelling brand story that communicates the brand’s mission, vision, and unique value proposition. -Brand Persona: Defining the brand’s character, including its voice, tone, and the emotional connections it aims to build with its audience. -Single-Minded Proposition: A concise statement that encapsulates the brand’s core promise to its customers. -Brand Values: Identification of the core values that will guide the brand’s behavior and decision-making processes.

  • Visual Identity System

    -Logo Design: Creation of a distinctive logo suite that embodies the brand’s essence. -Typography: Selection of font styles that align with the brand’s persona and ensure readability across all mediums. -Color Palettes: Development of primary and secondary color schemes that evoke the desired emotional responses and align with the brand’s identity. -Branding Elements: Design of additional visual elements, such as icons, patterns, or textures, that enhance the brand’s visual presence.

  • Brand Guidelines Document

    -Visual Identity Dos and Don’ts: A detailed guide on the correct and incorrect usage of the brand’s visual elements, ensuring consistency across all platforms. -Logo Usage Guidelines: Specifications on logo placement, sizing, and spacing to maintain brand integrity. -Color and Typography Rules: Instructions on how to use the color palette and typography in various contexts, both digital and print. -Application Examples: Practical examples showcasing how the visual identity should be applied across different mediums, such as business cards, websites, and social media.

Example projects

Kumiko Skincare

BOLD JEAN

Skinny Pizza Branding

Duration

4 weeks

Skills and tools

Brand Designer
Brand Strategist
Visual Designer
Adobe Illustrator
Adobe Photoshop

Industries

Small and Medium Businesses
Service Industry
Business Development

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