Visual Identity

Zayna Khanji

(0)

Starting at

2,850

About this service

Summary

Who should consider this package?

Startups and New Businesses that need a complete brand identity quickly to launch their product or service with a strong, cohesive visual presence.

Established Companies looking to brand themselves in a short timeframe, ensuring alignment with new business goals or market trends.

Entrepreneurs who require a professionally crafted brand identity to stand out in competitive markets and need a streamlined process to bring their vision to life.

Creative Agencies that need to deliver a branding solution quickly for a client while ensuring quality and strategic alignment.

This package is particularly beneficial for those who value efficiency and clear communication, offering a structured, fast-paced process with built-in opportunities for feedback and revisions.

Why you should consider this package ?

Quick Turnaround: The 2-week timeline is perfect for businesses that need a high-quality visual identity developed quickly, without sacrificing attention to detail.

Comprehensive Process: The package covers everything from discovery to final handover, ensuring that every aspect of your brand’s visual identity is thoughtfully developed and aligned with your goals.

Collaborative Approach: With multiple touchpoints, including a discovery call, brand direction call, and two rounds of revisions, you’re actively involved in the process, ensuring the final result truly reflects your vision.

Strategic Art Direction: The mood board and art direction phase ensures your brand’s visual identity is not only aesthetically pleasing but also strategically aligned with your market position and target audience.

Professional Results: You receive a complete set of brand assets and comprehensive guidelines, ensuring consistency across all platforms and marketing materials, which is crucial for building a strong brand presence.

Ongoing Support: The package doesn’t end with the delivery of assets; you also get post-launch support to help implement your brand identity effectively, ensuring long-term success.

This package offers a well-rounded solution for anyone looking to establish or refresh their brand identity quickly and efficiently, with a focus on quality, collaboration, and strategic alignment.

Visual Identity System

The Visual Identity System defines the visual components that create a consistent and engaging brand presence across all media.

Mood Board and Art Direction

A Mood Board captures the visual style and emotional tone of the brand, guiding the overall aesthetic. Art Direction provides strategic guidance on visual style, ensuring all elements align with the brand’s vision and appeal effectively to the target audience.

Logo Design

The Primary Logo is a distinctive and versatile design representing the brand. Logo Variations offer flexibility with different formats, while Logo Lockups combine the logo with text or taglines. Usage Guidelines provide clear instructions on proper logo application, including size, spacing, and color.

Typography

Primary Typeface is selected for headlines and key messages to reflect the brand’s personality. Secondary Typeface complements the primary typeface for body text, while Specialty Fonts are used for unique applications. Typographic Hierarchy guidelines ensure clarity and visual interest.

Color Palette

The Primary Color Palette establishes core colors for the brand’s visual identity, while the Secondary Palette offers additional colors for flexibility. Accent Colors highlight key elements, and Color Usage Guidelines provide instructions for applying colors in various formats.

Branding Elements

Graphic Elements include custom graphics like patterns and icons that enhance the brand’s visual appeal. Illustration Style guidelines ensure consistent use of illustrations. Photography Style directs the approach to brand imagery, and Texture and Patterns add depth. Iconography develops custom icons that complement the brand’s visual language.

Brand Collateral

Stationery Design covers business cards and other office materials. Digital Assets include templates for online use. Environmental Design features visual elements for physical spaces, such as signage and wall graphics.

Application Examples

Mockups and Real-World Applications demonstrate how the brand identity appears in practical scenarios, including websites and merchandise. Brand Consistency Across Platforms showcases how the visual identity remains unified across various media and platforms.

Process

Client Process and Timeline

Here’s what you can expect throughout the process, from start to finish, over a 2-week timeline:

Day 1: Discovery Call

-Kickoff Meeting: Discuss your brand’s objectives, vision, and project scope to set the foundation for the process.

Days 2-4: Mood Board & Art Direction

-Mood Board Creation: Develop a mood board to capture the visual style and emotional tone of the brand.

-Art Direction: Define the overall aesthetic and strategic visual direction.

-Brand Direction Call: Have a 1-hour call to review and finalize the chosen direction for the brand.

Days 5-7: First Draft & First Modification Round

-Crafting the First Draft: Develop the initial design draft, including logo, typography, and color palettes.

-First Modification Round: Review the draft in a meeting, discuss feedback, and make initial adjustments.

Days 8-10: Second Draft & Final Modification Round

-Second Draft Development: Refine the design based on feedback and prepare the second draft.

-Second Modification Round: Review the refined draft in a meeting, provide final feedback, and make any necessary adjustments. Note: Additional modification rounds beyond this will incur extra costs.

Days 11-14: Guidelines & Handover

-Prepare Brand Guidelines: Develop a comprehensive brand guidelines document detailing usage rules and visual standards.

-Handover Meeting: Conduct a final meeting to deliver all design assets and ensure you are equipped for successful implementation.

Ongoing Support

-Implementation Guidance: Provide assistance with applying the brand identity across various platforms and materials.

-Post-Launch Feedback: Address any feedback or adjustments required to maintain brand consistency.

This timeline ensures a structured approach to developing your visual identity, with clear phases and ample opportunities for feedback and refinement.

FAQs

How do I get started?
To get started, use the provided calendar link to schedule a call. During the call, we will discuss your branding goals, review the package details, and outline the next steps to begin the project.
What should I prepare before the discovery call?
Before the discovery call, consider gathering information about your brand’s mission, vision, target audience, and any existing brand materials. This will help provide a comprehensive overview and facilitate a productive discussion.
What if I have multiple stakeholders or team members involved?
If multiple stakeholders are involved, it’s important to designate a primary point of contact for feedback and decision-making. This helps streamline the process and ensures consistent communication throughout the project.
What if I need more than two rounds of modifications?
The package includes two rounds of modifications after the initial visual identity design. If additional changes are required, these can be accommodated at an extra cost.
What is art direction and why is it important?
Art direction provides strategic guidance on visual style, ensuring all design elements align with your brand’s vision and effectively communicate your brand message. It helps maintain consistency and appeal across all brand materials.
How do you determine the best logo design for my brand?
The logo design is determined based on an in-depth understanding of your brand’s values, target audience, and industry. We explore various design concepts and select the one that best aligns with your brand identity and goals.
How will the visual identity be adapted for different media?
The visual identity will be designed to be versatile and adaptable across various media, including digital platforms, print materials, and environmental designs. We provide guidelines to ensure consistency and effectiveness in different contexts.
Can I request custom illustrations or graphics?
Yes, custom illustrations and graphics can be included as part of the branding elements. We will work together to create visuals that fit your brand’s style and enhance its overall identity.
What if I need to make changes after the final design has been approved?
Once the final design has been approved and delivered, additional changes will be considered beyond the scope of the initial package and will require additional fees. It’s important to provide thorough feedback during the modification rounds to minimize the need for further adjustments.

What's included

Discovery Call
This is a collaborative process. We'll begin with a call, between 30 to 60 minutes. This is where we discuss your brand vision, goals, and specific needs.
Art Direction
3x mood boards you will use as a reference point for your brand
Logo Design
Primary Logo: The central logo design that represents the brand. It should be distinctive and versatile, capable of being used across various media. Logo Variations: Different versions of the logo, including stacked, horizontal, and icon-only formats, for flexibility in application. Logo Lockups: Predefined combinations of the logo with the brand name or tagline for consistent use in different contexts. Logo Usage Guidelines: Clear instructions on how to use the logo, including minimum size, clear space requirements, color variations, and placement rules.
Typography
Primary Typeface: The main typeface for headlines, titles, and key messages, chosen to reflect the brand’s personality and ensure readability. Secondary Typeface: A complementary typeface for body text and supporting content, maintaining visual harmony. Specialty Fonts: Any unique or custom fonts for specific applications like promotions or special projects. Typographic Hierarchy: Guidelines for establishing text hierarchy, including font sizes, weights, and spacing to ensure clarity and visual interest.
Color Palette
Primary Color Palette: Core colors that form the foundation of the brand’s visual identity. These colors should be used consistently across all materials. Secondary Color Palette: Additional colors that complement the primary palette, providing flexibility and depth in design. Accent Colors: Colors used sparingly to highlight key elements or create visual emphasis. Color Usage Guidelines: Instructions on how to apply colors in different contexts, including digital and print, with specifications in HEX, RGB, CMYK, and Pantone formats.
Branding Elements
Graphic Elements: Custom-designed graphics such as patterns, textures, or icons that enhance the brand’s visual appeal and support its identity. Illustration Style: Guidelines for creating and using illustrations that align with the brand’s aesthetic. This may include style, color use, and application. Photography Style: Direction on the style of photography, including composition, lighting, and subject matter, to ensure visual consistency. Texture and Patterns: Design of unique textures or patterns that can be used in various applications to add depth and interest. Iconography: Development of custom icons that complement the brand’s visual language and can be used in digital and print materials.
Brand Collateral
Stationery Design: Design of business cards, letterheads, envelopes, and other office stationery that reflect the brand’s identity. Digital Assets: Creation of templates for social media, email signatures, and other digital applications to maintain brand consistency online. Packaging Design: Design of product packaging, labels, and other physical brand materials to ensure a cohesive brand presentation. Environmental Design: Visual elements for physical spaces such as retail stores, offices, or event booths, including signage, wall graphics, and interior design elements.
Application Examples
Mockups and Real-World Applications: Visual mockups showing how the brand identity will be applied in real-world scenarios, including websites, advertisements, merchandise, and retail environments. Brand Consistency Across Platforms: Examples illustrating how the visual identity system maintains consistency across various platforms and media, ensuring a unified brand experience.