What's included

• Project Brief

  This initial document outlines the project scope, target audience, goals, timeline, and any necessary style or branding guidelines. It serves as a blueprint for the entire project.

• Research & Analysis

  A report on market research, competitor analysis, and keyword research may be a part of the deliverables. This data helps to form the strategy and direction of the copy.

• Copy Strategy

  This could include a content plan, editorial calendar, or a SEO strategy, outlining the topics, formats, and channels that will be used, as well as timelines for delivery

• Copywriting Deliverables

  These are the actual pieces of written content. Depending on the project, this could include website copy, blog posts, articles, product descriptions, ad copy, social media posts, email newsletters, scripts, etc.

• Revision Rounds

  The number of revision rounds will be specified before commencement. This gives you the opportunity to provide feedback and have changes made to the initial drafts.

• Finalised Copy

  This is the final version of the written content, incorporating any revisions and edits. It should be ready to be published or used as per your requirements.

• Style Guide

  In some cases, you may also need a style guide, which sets out the rules for consistency in language and tone across all written content for your brand.

• Performance Reports

  On request I can also deliver performance reports, evaluating the effectiveness of the copy, such as engagement metrics, SEO rankings, etc.